Feeds

Oz cinema chain to stream new releases

If you can't beat them, stream them

HP ProLiant Gen8: Integrated lifecycle automation

Australian cinema chain Hoyts will launch its own video-on-demand streaming service in the first quarter of the New Year. Hoyts Stream, as the new venture will be called, will support multi-device access and offer consumers a pay-as-you-go model for new release as well as classic movies and TV content.

Hoyts Stream will introduce an all-you-can eat subscription model, specifically for movie and TV classics later in the year which will take on established rivals such as Quickflix, Big Pond Movies and FetchTV.

Hoyts Chairman David Kirk said that that aim was to create a market leading digital movie streaming business, which leverages and integrates with Hoyts’ existing assets.

The entertainment group has been experimenting with new modes of film and content distribution and watching international moves.In 2009 it acquired DVD vending machine outfit Oovie which will now be re-branded Hoyts Kiosk and integrated into the video streaming service offering downloads in addition to physical product. The kiosk business boasts around 730,000 customers since launch and currently maintains 200,000 active customers.

Last month,Sainsbury’s signed a deal with Rovi in the UK to launch an online streaming platform for film and TV content via kiosks across its 1000 retail outlets.

Kirk said the movie house understood that digital was driving a demand for choice in how they want their movie experience delivered.

Under the digital revamp, Hoyts consumer offerings will now be framed as Cinema, Kiosk and Stream.

The group's substantial Hoyts Rewards loyalty program, which as around 540,000 members will be extended to include Hoyts Stream & and Hoyts Kiosk, allowing customers to be rewarded for any interaction they have with the content on any platform.

Hoyts Chief Commercial & Development Officer Matthew Liebmann said that the company had been assessing a range of technology platforms, “the big issue is how do we connect with our customers when they are not with us in the cinema complex, so we are looking at engaging with them via the web site, looking at mobile apps and mobile micro sites.”

Over the last year the group has been working to extend the concept of the cinema experience with its ‘Hoyts Plus live’ arm which via satellite screens and streams live sporting events, rocks concerts and kids entertainment. “Satellite technology has allowed us to turn our cinema complexes into locations for a wide range of entertainment, conferences and events,” he said. ®

Maximizing your infrastructure through virtualization

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
UN to Five Eyes nations: Your mass surveillance is breaking the law
And Navi Pillay calls for Snowden to be protected
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.