Feeds

Nokia apologizes for faking Lumia 920 ad

'This is Lumia' – except it's not

Providing a secure and efficient Helpdesk

Nokia has issued an apology over charges that it sexed up the qualities of its new Lumia 920 handsets in an ad intended to show off its new image stabilization system, dubbed "PureView".

The advert shows a typecast tall, thin Nordic woman riding a bicycle and funfair ride before dancing in the street, all the while being energetically filmed by her geeky-looking boyfriend. A split screen is added to show the miraculous difference Nokia's PureView makes, ending with the tagline "This is Lumia".

Except it wasn't. Within hours of the video going, online bloggers were calling foul. The images on the bicycle are clearly not being shot by a hipster with a bum-fluff beard, since a full camera crew in a white truck is clearly visible in the reflection of a window at around 0:27 seconds into the ad – which now has the discrete notification "Simulation of OIS technology" on YouTube.

"In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS," said Nokia in a blog post.

"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created."

"Not yet" is a pretty open-ended statement, so don't expect image quality like that shown in the advert when the 920 comes out some time in Q4. Nokia has released a video of what the actual 920's optical image stabilization will do, and it's somewhat less impressive, although it's still pretty good:

Nokia is not alone in gilding the lily in advertising; the whole mobile sphere is rife with it. Apple has been slapped down repeatedly for making extravagant claims about the speeds and capabilities of the iPhone, and the mobile sector in general keeps the watchdogs at the Advertising Standards Authority very busy.

Everyone expects a little exaggeration in advertising. Car ads seldom show any other traffic, beauty products never feature pimples, and everyone with two brain cells to rub together realizes that covering yourself with body spray won't make the ladies swoon so much as gag.

But if you're going a demonstration of an actual feature, it's customary to actually use the technology itself. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.