Feeds

No Apple TV this year: Media moguls still won't cough up content

Why won't you give us your revenue stream?

The Power of One eBook: Top reasons to choose HP BladeSystem

Media execs unwilling to sign a deal with the suits at Cupertino HQ have scotched hopes for an Apple TV in 2012, Bloomberg reports. Wrangles for control in such areas as the user interface have kicked Apple's TV plans into the long grass, and we won't see a TV of any sort in Apple's 12 September reveal, according to the site.

Despite months of rumours about the Apple TV's hardware, it's the legal side Apple is still grappling with. Apple reportedly wants an on-demand TV service – a simple set-top box that would let users watch the shows live or recorded from an archive.

The negotiations with media companies and cable providers have been going on for years, at least since 2007 when the first Apple TV box was released. A CBS exec recounted a few months ago how 2011 negotiations floundered after Steve Jobs started yelling at him.

While the cable companies are generally suspicious of Apple's plans for control, and fear losing their link to their customers, it was arguments over who gets to design the user interface – which includes ways in which the viewer might access other content supplied by the media companies – that scotched this particular round of talks, according to Bloomberg.

There is also friction over who would sell the device: whether it would be available through the cable networks as part of a customer's subscription, or whether it would be on sale from Apple directly, thus cutting out the cable firms. Of the big media firms, Time Warner is said to be the most receptive to Apple's negotiations, but it is unlikely that Apple will introduce a new product if there is no comprehensive deal.

For Apple the importance of the content in a TV device is a no-brainer. Steve Jobs' negotiations with music labels over the iPod was what made the device the runaway success. Cable companies are just proving harder to negotiate with. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.