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Third of iPad owners want smaller slabs

But only one in five of all tablet owners do

Apple iPad Mini

Market watcher Strategy Analytics has been asking iPad owners about their desires for the platform and found that a third of them want a tablet with a different size screen.

That said, the current size remains the favourite for the majority of users, and that remains the case when owners of other tablets were questioned too: most prefer the 10in form-factor.

Of all those tablet owners asked - some 923 folk in the UK, US, Germany, France, China and Japan - only 20 per cent said they would rather have a 7in device.

So has Apple "correctly targeted the most preferred screen size with its initial 10 inch iPad offerings", as SA suggests - or did its choice of screen size define the ideal in the mind of punters? We'll probably never know, but the research does show there's a clear, if small, demand for an 'iPad Mini'.

Good job, then, Apple is about to launch one.

Still, demand for seven-inchers - at least on the basis of the SA sample - isn't perhaps as strong as some observers have suggested. That implies that the success of the 7in Amazon Kindle Fire and, more recently, the similarly sized Google Nexus 7 is more a result of low pricing than a compact form-factor. ®

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