Feeds

Third of iPad owners want smaller slabs

But only one in five of all tablet owners do

The essential guide to IT transformation

Market watcher Strategy Analytics has been asking iPad owners about their desires for the platform and found that a third of them want a tablet with a different size screen.

That said, the current size remains the favourite for the majority of users, and that remains the case when owners of other tablets were questioned too: most prefer the 10in form-factor.

Of all those tablet owners asked - some 923 folk in the UK, US, Germany, France, China and Japan - only 20 per cent said they would rather have a 7in device.

So has Apple "correctly targeted the most preferred screen size with its initial 10 inch iPad offerings", as SA suggests - or did its choice of screen size define the ideal in the mind of punters? We'll probably never know, but the research does show there's a clear, if small, demand for an 'iPad Mini'.

Good job, then, Apple is about to launch one.

Still, demand for seven-inchers - at least on the basis of the SA sample - isn't perhaps as strong as some observers have suggested. That implies that the success of the 7in Amazon Kindle Fire and, more recently, the similarly sized Google Nexus 7 is more a result of low pricing than a compact form-factor. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Will It Blend? Maybe. BlackBerry’s secret comeback weapon
The Desktop PIM buddy: A 1990s idea finally done right?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?