Feeds

Sony: Our Xperia S tab COPIED Samsung's slab ... on price

New gear not destined for the bargain bin - yet

Gartner critical capabilities for enterprise endpoint backup

Sony has said it won't compete on price as it prepares another attempt to invade the tablet computer market.

The Japanese firm is about to start flogging its latest fondleslab, the Xperia S, in the US for $399 for the 16GB model, competing toe-to-toe with similar tablets from Samsung rather than lower-priced gear from Amazon and Google. Market leader Apple's 16GB iPad typically costs $100 more than the Xperia S's opening price tag.

"We aren't considering competing on price in tablets," Kunimasa Suzuki, an executive vice-president at Sony, said at a briefing in Tokyo, according to Reuters.

Sony was incredibly confident when it first entered the slate market last year, at one point claiming that it could overtake Samsung to become the top Android tablet maker within a year. Instead, Sony has yet to become one of the top five slab-builders as its products failed to make an impact.

While Samsung and Apple wrestle each other in the courts over allegations of patent infringement and copied designs, Sony has struggled to win over punters with its mobile tech - and kept its best-selling product, the Playstation, separate from its phones and tabs.

Taking back full control of mobile-maker Sony Ericsson by buying back its stake in the tie-up has been seen as a key step in consolidating the best bits of its gear into one group. The new tablet is marketed under the Xperia brand, which is also the new brand for its mobiles. Pundits also hope that elements of its gaming skills can be brought into its mobiles and tablets to mark them out from the competition. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.