Feeds

Sony: Our Xperia S tab COPIED Samsung's slab ... on price

New gear not destined for the bargain bin - yet

SANS - Survey on application security programs

Sony has said it won't compete on price as it prepares another attempt to invade the tablet computer market.

The Japanese firm is about to start flogging its latest fondleslab, the Xperia S, in the US for $399 for the 16GB model, competing toe-to-toe with similar tablets from Samsung rather than lower-priced gear from Amazon and Google. Market leader Apple's 16GB iPad typically costs $100 more than the Xperia S's opening price tag.

"We aren't considering competing on price in tablets," Kunimasa Suzuki, an executive vice-president at Sony, said at a briefing in Tokyo, according to Reuters.

Sony was incredibly confident when it first entered the slate market last year, at one point claiming that it could overtake Samsung to become the top Android tablet maker within a year. Instead, Sony has yet to become one of the top five slab-builders as its products failed to make an impact.

While Samsung and Apple wrestle each other in the courts over allegations of patent infringement and copied designs, Sony has struggled to win over punters with its mobile tech - and kept its best-selling product, the Playstation, separate from its phones and tabs.

Taking back full control of mobile-maker Sony Ericsson by buying back its stake in the tie-up has been seen as a key step in consolidating the best bits of its gear into one group. The new tablet is marketed under the Xperia brand, which is also the new brand for its mobiles. Pundits also hope that elements of its gaming skills can be brought into its mobiles and tablets to mark them out from the competition. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.