Feeds

Acer to launch Windows Phone 8 smartphone in 2013

Six devices planned, based on Qualcomm and MediaTek chips

Boost IT visibility and business value

Acer has confirmed to The Reg that it plans to launch six new handsets next year including a Windows Phone 8 device.

Company president Jim Wong told Taiwanese tech title Digitimes that the six new models would be aimed to appeal to all segments of the market in Europe, south-east Asia and China.

The handsets will be Android-based, with the exception of the one Windows Phone 8 model. An entry-level model will feature chips from Taiwanese giant MediaTek while the higher end designs will score dual-core CPUs from Qualcomm.

Acer’s smartphones will be made mainly by ODMs Qisda and Compal in 2013, the report said.

In Europe, Acer will be looking to sell through existing sales channels and strike new deals with carriers, while in Asia it’s looking specifically at Indonesia, Thailand, Malaysia and India – some of the key growth markets in the region.

When it comes to the world’s biggest smartphone market, China, Acer said that it would be targeting entry and mid-level sales, but would steer clear of the ultra low price segment.

Whilst it’s probably wise not to get involved at the very bottom end of the Chinese smartphone market, Acer will still face stiff competition in the entry and mid-level, especially from home-grown rivals such as ZTE, Huawei and Lenovo.

The firm obviously thinks there’s enough room for everyone, and with 42 million devices shipped into the channel in China in Q2 – around 27 per cent of the global figure – it could have a point.

However, its brand is more commonly associated with laptops and tablets, despite the launch of the high-end CloudMobile S500 smartphone in Europe recently, following hot on the heels of the Liquid Galant and Liquid Glow.

Gartner analyst Tracy Tsai wouldn’t say whether she thought Acer’s gamble in the smartphone space is likely to pay off, but told The Reg the expansion of this part of its business was to be expected.

“The content, application, user interface and usage model is getting unified across different devices,” she said.

“It is inevitable for device vendors to expand their product portfolio in response to this market trend. This is the way they can provide consumers with an overall unified user experience.” ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.