Feeds

Symantec crowdsources buzzword bingo to name product

Global Intelligent Integrated Automated Critical Business Recovery, anyone?

Application security programs and practises

Symantec has taken to Twitter to offer you the chance to name its next disaster-recovery product, erecting a Surveygizmo quiz to find a name for the software.

But before you leap on the quiz to show off your creativity, dispel any dreams you have of naming the product "I'll Be Back" or something similarly evocative, as Symantec has taken a buzzword bingo approach to the task.

The first part of the quiz asks which name you would apply to a hypothetical product that helps deal with data centre outages and downtime, offering the following six options for you to rank:

  1. Disaster Recovery
  2. IT Continuity
  3. Business Continuity
  4. Application Recovery
  5. Global Disaster Recovery
  6. Intelligent Application Recovery

The next question again asks you to rank names, this time to describe a product that automates various data centre functions. In the interests of good taste we won't list the options offered, lest your delicate brains rebel against such a concentrated dose of management-speak.

If you're willing to subject yourself to the experience of arranging the proffered jargon, there's Apple's newest Fondleslab on offer.

And for what it is worth, El Reg would pay big bucks for a Global Intelligent Integrated Automated Critical Business Recovery solution. We feel sure readers can do better. ®

Bootnote

It's been around for years, but the video below is perhaps the ultimate comment on tech-product naming.

Watch Video

The smart choice: opportunity from uncertainty

More from The Register

next story
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.