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Symantec crowdsources buzzword bingo to name product

Global Intelligent Integrated Automated Critical Business Recovery, anyone?

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Symantec has taken to Twitter to offer you the chance to name its next disaster-recovery product, erecting a Surveygizmo quiz to find a name for the software.

But before you leap on the quiz to show off your creativity, dispel any dreams you have of naming the product "I'll Be Back" or something similarly evocative, as Symantec has taken a buzzword bingo approach to the task.

The first part of the quiz asks which name you would apply to a hypothetical product that helps deal with data centre outages and downtime, offering the following six options for you to rank:

  1. Disaster Recovery
  2. IT Continuity
  3. Business Continuity
  4. Application Recovery
  5. Global Disaster Recovery
  6. Intelligent Application Recovery

The next question again asks you to rank names, this time to describe a product that automates various data centre functions. In the interests of good taste we won't list the options offered, lest your delicate brains rebel against such a concentrated dose of management-speak.

If you're willing to subject yourself to the experience of arranging the proffered jargon, there's Apple's newest Fondleslab on offer.

And for what it is worth, El Reg would pay big bucks for a Global Intelligent Integrated Automated Critical Business Recovery solution. We feel sure readers can do better. ®

Bootnote

It's been around for years, but the video below is perhaps the ultimate comment on tech-product naming.

Watch Video

Internet Security Threat Report 2014

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