Feeds

Huawei picks Android for new tablets and smartphones

Asks users to second its Emotion

Beginner's guide to SSL certificates

IFA 2012 Huawei is betting on Android with its launch of four new smartphones and two tablets all running Google's OS, albeit with a customizable interface dubbed "Emotion" that the Chinese networking giant is opening up for customer's suggestions.

"We have made our choice," the company's decidedly non-Chinese vice president Lars-Christian Weisswange told Reuters at the launch of the hardware at the IFA 2012 technology show in Berlin.

The four smartphones in Huawei's Ascend series range from a quad-core high-end number with all the bells and whistles, down to a couple of inexpensive midrange handsets that skimp on RAM but claim to offer very good battery life, and finally a low-specced "starter" handset.

On the fondleslab front Huawei is putting out a 10-inch and narrow 7-inch model. Curiously, neither seems to come with GPS or Bluetooth, but both are serviceable as most other tablets on the market. Both the smartphones and the tablets run Ice Cream Sandwich, with no upgrade date to version 4.1.

But it's the operating system, and Huawei's attitude to its development that really differentiates its offerings from other Android platforms. The Emotion UI doesn't use a variety of home pages for different functions, but instead adds them all to a single screen if required, sticking all apps in a single folder, along with allowing widgets for things like time and weather.

This isn't a massive change – most smartphones are customizable to an extent – but Huawei is making the interface available for download later this year and wants user suggestions for ways to improve it. The UI was available for download by Chinese-language users this Thursday, and an English version will be out in the last quarter of the year. The new handsets will be out for the Christmas period.

Huawei has been making quiet inroads into Western smartphone markets with a series of mid-range handsets for a number of years but won't be too concerned about its lowly market position. The company has an excellent domestic market, and while the US rules the roost in Chinese smartphone sales for the moment, those days are coming to an end.

With Nokia's sales dying in the Middle Kingdom, local vendors are looking to fill the gap left by the Finns – and Huawei is better placed than many to fill it. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.