Feeds

Huawei picks Android for new tablets and smartphones

Asks users to second its Emotion

New hybrid storage solutions

IFA 2012 Huawei is betting on Android with its launch of four new smartphones and two tablets all running Google's OS, albeit with a customizable interface dubbed "Emotion" that the Chinese networking giant is opening up for customer's suggestions.

"We have made our choice," the company's decidedly non-Chinese vice president Lars-Christian Weisswange told Reuters at the launch of the hardware at the IFA 2012 technology show in Berlin.

The four smartphones in Huawei's Ascend series range from a quad-core high-end number with all the bells and whistles, down to a couple of inexpensive midrange handsets that skimp on RAM but claim to offer very good battery life, and finally a low-specced "starter" handset.

On the fondleslab front Huawei is putting out a 10-inch and narrow 7-inch model. Curiously, neither seems to come with GPS or Bluetooth, but both are serviceable as most other tablets on the market. Both the smartphones and the tablets run Ice Cream Sandwich, with no upgrade date to version 4.1.

But it's the operating system, and Huawei's attitude to its development that really differentiates its offerings from other Android platforms. The Emotion UI doesn't use a variety of home pages for different functions, but instead adds them all to a single screen if required, sticking all apps in a single folder, along with allowing widgets for things like time and weather.

This isn't a massive change – most smartphones are customizable to an extent – but Huawei is making the interface available for download later this year and wants user suggestions for ways to improve it. The UI was available for download by Chinese-language users this Thursday, and an English version will be out in the last quarter of the year. The new handsets will be out for the Christmas period.

Huawei has been making quiet inroads into Western smartphone markets with a series of mid-range handsets for a number of years but won't be too concerned about its lowly market position. The company has an excellent domestic market, and while the US rules the roost in Chinese smartphone sales for the moment, those days are coming to an end.

With Nokia's sales dying in the Middle Kingdom, local vendors are looking to fill the gap left by the Finns – and Huawei is better placed than many to fill it. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
Shades of Mannesmann: Vodafone should buy T-Mobile US
Biting the bullet would let Blighty-based biz flip the bird at AT&T
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.