Original URL: http://www.theregister.co.uk/2012/08/31/htc_shows_fresh_desire_to_tackle_market_decline/
HTC hawks fresh Desire for market boost
X marks the spot
Posted in Phones, 31st August 2012 12:30 GMT
IFA 2012 HTC launched the Desire X at IFA this week and simplified its product range by bringing an end to its low-end Wildfire lineup.
The HTC Desire X rolls with a dual-core 1GHz Snapdragon S4 processor powering an Android 4.0 Ice Cream Sandwich build. There's a 4in WVGA display, a 5Mp camera and 4GB of internal storage.
While such specs will hardly have the IFA crowds salivating, the decision to cut back to merely two product ranges - the Desire and the One series - should help the firm's flailing business, which according to analysts was hampered by an overload of products.
The fact that the firm lost the $40m OnLive investment [1] couldn't have helped matters much, either.
The news of product cutback was confirmed by HTC's Graham Wheeler as the firm unveiled the Desire X. It appears the HTC Desire C [2] is moving to replace the Wildfires as the firm's low-end offering.
The HTC Desire X [3] launches towards the mid-range market this October. Prices have yet to be set. ®