HTC hawks fresh Desire for market boost
X marks the spot
IFA 2012 HTC launched the Desire X at IFA this week and simplified its product range by bringing an end to its low-end Wildfire lineup.
The HTC Desire X rolls with a dual-core 1GHz Snapdragon S4 processor powering an Android 4.0 Ice Cream Sandwich build. There's a 4in WVGA display, a 5Mp camera and 4GB of internal storage.
While such specs will hardly have the IFA crowds salivating, the decision to cut back to merely two product ranges - the Desire and the One series - should help the firm's flailing business, which according to analysts was hampered by an overload of products.
The fact that the firm lost the $40m OnLive investment couldn't have helped matters much, either.
The news of product cutback was confirmed by HTC's Graham Wheeler as the firm unveiled the Desire X. It appears the HTC Desire C is moving to replace the Wildfires as the firm's low-end offering.
The HTC Desire X launches towards the mid-range market this October. Prices have yet to be set. ®
COMMENTS
I am thinking of...
investing in my very first smart phone (seriously, I have not needed one until now).
However when I read this..."delivers uncompromised, studio-quality sound for your music" on the HTC website, I closed the tab and decided to look elsewhere.
I have worked in a recording studio, as a sound engineer, so this statement makes me wonder what else they may exaggerate or just plain lie about.
</shrug>
LG? Samsung?
Not another one!
Can't they just do it once a year or so like ..... somebody else ....
The constant scramble to keep up to date must be costing somebody a fortune. "Here's our NEW phone! It's SO much better than our OLD phone from last month and it does everything we told you the old one would do, but didn't quite manage.."
Re: I am thinking of...
Ah, if you're looking for truth in advertising you're in the wrong reality.
