Readers: Choose the proper new name for Everything Everywhere
Nothing anywhere, something somewhere, Omnipulant ...
Everything Everywhere is looking for a new name, and El Reg readers haven't been backwards in coming forwards with suggestions so we present a poll from which you can pick the best.
Orange and T-Mobile, the consumer brands run by EE, will (we're told) continue to exist, and they'll be no more EE shops, but the parent company will be getting a new identity in the next few months and while we're sure some BONG-Ventures-inspired design boutique will be earning a fortune designing it we thought you lot could probably do better, and weren’t disappointed.
Simon Street takes tea with EE
Combinations of Orange and T-Mobile were popular, both linguistically and chromatically, exemplified with Orabile and Tangerine, though "The future's bright, the future's Blancmange", from elgeebar, has a lovely ring to it.
Others emphasised the 4G monopoly EE has scored for the next 18 months, legal challenges not withstanding. A simple "Four" was a popular suggestion, presumably rendered in an mystifying swoosh, while The Indomitable Gall came up with the eloquent "Cartel Communications", and Greg J Preece went for the delightfully childish "We Have All The 4G, Ner Ner Ner" which makes the point even if it would look slightly odd on the business cards.
Taking quality of service into account were suggestions including "Heisenberg Mobile" and "Omnishambles", from Wayland Sothcott 1 and Gazareth respectively, but the most popular suggestion along those lines (and the one most submitted by staff from competing operators) was Something Sometimes, so it's with that we'll start our poll of the best: