Feeds

Mobe-maker flogs self-designed phones ... to your KIDS

Custom phones for custom people

The Power of One Infographic

UK mobile phone company OwnFone is pitching a £55 handset which can only call up to 12 pre-programmed numbers, betting that the ability to create your own buttons and colour scheme will blind users to the price.

OwnFone is a brand spun out by CyCell, which already provides customised handsets locked to the Vodafone network for Parkinson's sufferers and Addison Lee employees, but with OwnFone the company hopes to break into the mass market and has provided a cheery video showing how the process works.

The idea is to create your own credit-card-sized handset with two, four, eight or 12 pre-programmed buttons. The phone can receive incoming calls, but has no keypad so can only dial and loaded numbers and can't send (or receive) text messages at all.

It hasn't got a screen either, just a couple of buttons for volume and one to switch off the phone (which promises a shelf life of over a year, in the hope of appealing to the glove-compartment demographic), making it simple to use and of limited value to a thief.

The product isn't explicitly pitched at children, though that's clearly the target audience. The company reckons an OwnFone might be ideal to take clubbing or somewhere else you might want a disposable mobile, but a Nokia 100 would have a better battery life for a lot less money, and for a tenner less than an OwnFone one could get the infinitely-more-attractive Motorola Gleam.

The OwnFone dose have that retro feel, and limiting calls to a handful of labelled numbers might have value to some people though that can equally-well be done on the network side these days. At more than half a ton (plus a minimum of £7.50 connection charge) you'll have to really like the look of the phone, or really hate LCD screens, to make it worthwhile.

The Power of One Infographic

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.