Feeds

Samsung chucks 'free' Galaxy S III at dragon sketcher

It's paid for itself in publicity

Providing a secure and efficient Helpdesk

A Canadian who adorned his request for a free phone with a sketch of a dragon, and received a kangaroo in response, has now been rewarded with a custom S III as Samsung spots some good PR.

The posting on Samsung Canada's Facebook Wall asked for a free handset and offered the sketch as payment. Samsung Canada wittily responded with a sketch of a kangaroo on a unicycle, to the delight of the Reddit crowd, who elevated the story to such an extent that Samsung Canada has now supplied the requested handset as well as customising it with the aforementioned sketch.

The phone

The lucky chap has more images and details on his own Facebook stream

Some were dubious about the idea that a straight-laced corporation would be so impressed with a crudely drawn dragon that it would sketch a unicycling marsupial, but the response is far from unprecedented, even if the upgrade to a physical handset takes the gratitude up a notch.

It's easy to forget that large companies are comprised of small people who have just as much humour and sense of whimsy as the rest of us, from the legendary single cornflake (reportedly returned by Kellogg's in exchange for a burnt cornflake sent back under guarantee) to O2's deadpan responses to tweeted obscenity during its network outage, even M&S has been known respond with a comedy dinosaur in occasion.

Mostly such responses go unnoticed, perhaps raising a smile and providing some dinner party conversation, but now we have the internet everything can be shared and every whim exploited to maximum effect.

So Shane Bennett gets himself a unique Galaxy S III, and Samsung Canada's Facebook page becomes awash with badly drawn wildlife, but while one can hardly knock Samsung for making most out of the unexpected publicity one has to wonder how long it will be before PR outfits around the world are pitching whimsy as the next big thing. ®

Security for virtualized datacentres

More from The Register

next story
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.