Samsung chucks 'free' Galaxy S III at dragon sketcher
It's paid for itself in publicity
A Canadian who adorned his request for a free phone with a sketch of a dragon, and received a kangaroo in response, has now been rewarded with a custom S III as Samsung spots some good PR.
The posting on Samsung Canada's Facebook Wall asked for a free handset and offered the sketch as payment. Samsung Canada wittily responded with a sketch of a kangaroo on a unicycle, to the delight of the Reddit crowd, who elevated the story to such an extent that Samsung Canada has now supplied the requested handset as well as customising it with the aforementioned sketch.
The lucky chap has more images and details on his own Facebook stream
Some were dubious about the idea that a straight-laced corporation would be so impressed with a crudely drawn dragon that it would sketch a unicycling marsupial, but the response is far from unprecedented, even if the upgrade to a physical handset takes the gratitude up a notch.
It's easy to forget that large companies are comprised of small people who have just as much humour and sense of whimsy as the rest of us, from the legendary single cornflake (reportedly returned by Kellogg's in exchange for a burnt cornflake sent back under guarantee) to O2's deadpan responses to tweeted obscenity during its network outage, even M&S has been known respond with a comedy dinosaur in occasion.
Mostly such responses go unnoticed, perhaps raising a smile and providing some dinner party conversation, but now we have the internet everything can be shared and every whim exploited to maximum effect.
So Shane Bennett gets himself a unique Galaxy S III, and Samsung Canada's Facebook page becomes awash with badly drawn wildlife, but while one can hardly knock Samsung for making most out of the unexpected publicity one has to wonder how long it will be before PR outfits around the world are pitching whimsy as the next big thing. ®
Should try again using your own
No, you're thinking of IBM.
My own little tale
I once managed to blag a free mousemat from http://www.raith.com/ because I claimed they had taken my name in vain, and demanded a mousemat as payment for my hurt feelings and inability to claim my domain.
I felt the response I got from a senior manager who I shall leave nameless to protect his professionalism, was excellent:
"Dear Mr Raith
Thank you for your email.
This provides the written proof that you have been using the name Raith for nearly 30 years, without permission.
Raith has taken legal advice concerning this matter and has concluded that your continued use of the name Raith is damaging to our corporate profile and has detrimental and on-going effects to both our good name, and corporate brand.
Please stop using the name Raith immediately, it is legally protected under EU copyright law, and you have not been authorised or licensed by Raith for its use.
Failure to comply with the above request will result in immediate legal action from Raith GmbH, Raith Asia and Raith USA (all protected under copyright).
Just kidding – if you want a mouse mat we will need your address."
I was mighty impressed - and I swear I didn't make it up, either. And I have a mousemat to prove it.
In retailiation I threatened to sic the frickin lawyers with lasers on their head on behalf of my dad, who's been using the raith name for over 60 years....
Customer Service is not always as it seems.
(yes, I realise I should have got some nanolithography gear off of them instead....)