Feeds

Samsung chucks 'free' Galaxy S III at dragon sketcher

It's paid for itself in publicity

Gartner critical capabilities for enterprise endpoint backup

A Canadian who adorned his request for a free phone with a sketch of a dragon, and received a kangaroo in response, has now been rewarded with a custom S III as Samsung spots some good PR.

The posting on Samsung Canada's Facebook Wall asked for a free handset and offered the sketch as payment. Samsung Canada wittily responded with a sketch of a kangaroo on a unicycle, to the delight of the Reddit crowd, who elevated the story to such an extent that Samsung Canada has now supplied the requested handset as well as customising it with the aforementioned sketch.

The phone

The lucky chap has more images and details on his own Facebook stream

Some were dubious about the idea that a straight-laced corporation would be so impressed with a crudely drawn dragon that it would sketch a unicycling marsupial, but the response is far from unprecedented, even if the upgrade to a physical handset takes the gratitude up a notch.

It's easy to forget that large companies are comprised of small people who have just as much humour and sense of whimsy as the rest of us, from the legendary single cornflake (reportedly returned by Kellogg's in exchange for a burnt cornflake sent back under guarantee) to O2's deadpan responses to tweeted obscenity during its network outage, even M&S has been known respond with a comedy dinosaur in occasion.

Mostly such responses go unnoticed, perhaps raising a smile and providing some dinner party conversation, but now we have the internet everything can be shared and every whim exploited to maximum effect.

So Shane Bennett gets himself a unique Galaxy S III, and Samsung Canada's Facebook page becomes awash with badly drawn wildlife, but while one can hardly knock Samsung for making most out of the unexpected publicity one has to wonder how long it will be before PR outfits around the world are pitching whimsy as the next big thing. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?