Feeds

Gelsinger wants VMware to be the Apple of the data centre

Innovation without arrogance the goal ... just like Cupertino?

Next gen security for virtualised datacentres

VMworld 2012 Incoming VMware CEO Pat Gelsinger has not decided on personal goals for his time in the virty company's big chair, but does know what he hopes is the end result: a reputation for innovation to match that acquired by Apple.

Speaking to a throng of media from Asia-Pacific nations, Gelsinger said he feels he's got a tough gig coming up given that predecessor Paul Maritz deserves an A+ for his financial, technological and vision-expanding activities, which makes him a hard act to follow.

Early in his tenure tenure as CEO, which starts this coming Saturday, Gelsinger will therefore aim to continue Maritz's good works and make sure VMware turns the buzzphrase “software-defined data centre” into something more than the vCloud Suite announced this week. That suite, he said, represents “a good first step” but just the first stage of development.

“I would hope that over my tenure our execution goes from baby steps to something of great significance,” he added, with the outcome that “years from now VMware is one of the truly great companies in the industry.”

To do so Gelsinger feels he wants “the culture of innovation to be solidified.”

“You would look at maybe Apple as the icon of innovation for consumer electronics,” he said, and expressed a desire that observers will, in future, “look at VMware as the icon of innovation in the data center and IT operations and infrastructure. We would have that long consistent perspective of innovation going forward.”

Adding that a CEO is “uniquely responsible for the culture of a company” he said he hopes VMware can emulate Apple without developing an arrogant streak.

“I would hope VMware becomes maniacally focused on customers, continues to partner with the ecosystem and not only do the right things but do them the right ways.”

Whether the right things include a closed ecosystem, massive margins, a culture of secrecy and a vicious squad of lawyers was not discussed.

One thing Gelsinger did discuss was that he will soon be “Flying to Texas to meet Michael Dell” and conducting similar such meetings to re-assure the industry that VMware's course settings are steady as she goes. Those meetings will include chats with Cisco, which he says has nothing to fear despite VMware's Nicira acquisition.

"We do not see this as eliminating the need for networking equipment,” he said, ”just as server visualization did not eliminate the need for servers. The software-defined network still needs hardware to work on.” ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Death by 1,000 cuts: Mainstream storage array suppliers are bleeding
Cloud, all-flash kit, object storage slicing away at titans of storage
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
VMware vaporises vCHS hybrid cloud service
AnD yEt mOre cRazy cAps to dEal wIth
El Reg's virtualisation desk pulls out the VMworld crystal ball
MARVIN musings and other Gelsinger Gang guessing games
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?