Feeds

Gelsinger wants VMware to be the Apple of the data centre

Innovation without arrogance the goal ... just like Cupertino?

Remote control for virtualized desktops

VMworld 2012 Incoming VMware CEO Pat Gelsinger has not decided on personal goals for his time in the virty company's big chair, but does know what he hopes is the end result: a reputation for innovation to match that acquired by Apple.

Speaking to a throng of media from Asia-Pacific nations, Gelsinger said he feels he's got a tough gig coming up given that predecessor Paul Maritz deserves an A+ for his financial, technological and vision-expanding activities, which makes him a hard act to follow.

Early in his tenure tenure as CEO, which starts this coming Saturday, Gelsinger will therefore aim to continue Maritz's good works and make sure VMware turns the buzzphrase “software-defined data centre” into something more than the vCloud Suite announced this week. That suite, he said, represents “a good first step” but just the first stage of development.

“I would hope that over my tenure our execution goes from baby steps to something of great significance,” he added, with the outcome that “years from now VMware is one of the truly great companies in the industry.”

To do so Gelsinger feels he wants “the culture of innovation to be solidified.”

“You would look at maybe Apple as the icon of innovation for consumer electronics,” he said, and expressed a desire that observers will, in future, “look at VMware as the icon of innovation in the data center and IT operations and infrastructure. We would have that long consistent perspective of innovation going forward.”

Adding that a CEO is “uniquely responsible for the culture of a company” he said he hopes VMware can emulate Apple without developing an arrogant streak.

“I would hope VMware becomes maniacally focused on customers, continues to partner with the ecosystem and not only do the right things but do them the right ways.”

Whether the right things include a closed ecosystem, massive margins, a culture of secrecy and a vicious squad of lawyers was not discussed.

One thing Gelsinger did discuss was that he will soon be “Flying to Texas to meet Michael Dell” and conducting similar such meetings to re-assure the industry that VMware's course settings are steady as she goes. Those meetings will include chats with Cisco, which he says has nothing to fear despite VMware's Nicira acquisition.

"We do not see this as eliminating the need for networking equipment,” he said, ”just as server visualization did not eliminate the need for servers. The software-defined network still needs hardware to work on.” ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
The cloud that goes puff: Seagate Central home NAS woes
4TB of home storage is great, until you wake up to a dead device
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Intel offers ingenious piece of 10TB 3D NAND chippery
The race for next generation flash capacity now on
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.