Feeds

Curiosity rover hijacked by will.i.am to debut science song

Audio pollution of two worlds

  • alert
  • submit to reddit

The Power of One Infographic

On Tuesday NASA is pimping out its Curiosity rover to silly-named songster will.i.am so that he can use it to premiere his latest song Reach for the Stars.

The song, which NASA says is "a new composition about the singer's passion for science, technology, and space exploration," will be uploaded by the rover and sent back to Earth at 1pm Pacific Time (11pm UT) on Tuesday, hopefully without polluting the Martian atmosphere. The transmission will form part of an education session for kids by NASA about the science behind the Mars mission.

It's not clear if the song is already on Curiosity. Given the rover only has about 2GB of flash memory, will.i.am's song could be an even bigger waste of space than usual, if so. Streaming it would be possible, but what's more likely is that the song will be pinged out to the rover and returned, using the Deep Space Network communications system.

As well as inflicting his music on two worlds, will.i.am will also use the event to announce a new science, technology, engineering, arts and mathematics initiative featuring NASA assets such as the Mars Curiosity Rover. The initiative is in conjunction with online teaching group Discovery Education.

Maybe El Reg is being too harsh, and anything to get kids more into science is welcome. Maybe this song will inspire some to get into science; music has certainly done so before, as demonstrated by Mr Tom Lehrer.

will.i.am is just in the vanguard of an increasing number of musicians getting involved in the technology industry, albeit with varying degrees of success. Last year Intel hired him as its director of creative innovation, although there's been little heard from him since at Chipzilla.

The Black Eyed Pea also appeared on CNN as a rather ropey-looking hologram, just still showing more depth and taste than oeuvres like "My Humps" or "Let's Get Retarded".

But he's not alone. Polaroid appointed Lady Gaga as its creative director last year, and the two are producing a line of cameras, printers, and glasses called "Polaroid Grey Label." Gaga has also been pimping Monster Cables at the last few Consumer Electronics shows.

Let's not forget Dr Dre, founder of Beats Electronics and creator of the Beats by Dr. Dre Studio headphone range and the Beats Audio system used by HP and others. Dre, or Andre Romelle Young as his mother calls him, has made a significant chunk of change from technology, pulling in $309m of investment from HTC last year. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
Malaysian Airlines flight MH17 claimed lives of HIV/AIDS cure scientists
Researchers, advocates, health workers among those on shot-down plane
Forty-five years ago: FOOTPRINTS FOUND ON MOON
NASA won't be back any time soon, sadly
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Mwa-ha-ha-ha! Eccentric billionaire Musk gets his PRIVATE SPACEPORT
In the Lone Star State, perhaps appropriately enough
MARS NEEDS OCEANS to support life - and so do exoplanets
Just being in the Goldilocks zone doesn't mean there'll be anyone to eat the porridge
Diary note: Pluto's close-up is a year from … now!
New Horizons is less than a year from the dwarf planet
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.