Feeds

Sony pushes patent for interactive TV ads

Makes a play for commercial gaming

Application security programs and practises

Sony has aspirations for television commercials with interactive network games, recently published patents reveal.

The Japanese firm wants its games consoles to detect when an advert has an interactive segment, which could then be turned into mini-games playable against other viewers glued to the box.

Of course, these games would have to be pretty short, playable "within a fixed time period commensurate with traditional spot television advertising."

Sony patents for interactive TV ads

The patent was filed in 2009 and was only made public this week, so we won't hold our breath for anything to materialise. Either way, the idea is a novel one. Interactive ads through PCs and tablets are nothing new, so why not expand the concept into the Smart TV domain?

With so many people using Tivo-style tech to skip through adverts, or leaving the room and muting the TV in order to blank them out, perhaps interactive mini-games sponsored by the corporations we battle to ignore, will be win-win for us all.

Ok, nobody wants to sit through any kind of advertising, but it'll surely mean more work for games developers, more creative competition between advertising firms and certainly more attention from consumers. Particularly competitive ones.

Could this be the type of free-to-play model publishers such as Ubisoft and Crytek are longing for? Pffft, 30 second Crysis deathmatch, anyone? Maybe not. ®

The Power of One Infographic

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.