Feeds

Windows 8

Apple iOS 7 makes some users literally SICK. As in puking, not upset

Excessive zoom and 3D-effect graphics in Apple's latest iOS is leaving some users reaching for the sick bucket

Microsoft's new retro-flavoured logo channels Channel 4

Metro is dead, long live the Metro-inspired rebrand

Build a business case: developing custom apps

Logo watch Microsoft has redrawn its corporate logo for the first time since the 1980s in a move likely to have the web boiling over its significance.

Out is the fluttering Windows flag with Microsoft spelled using a bold black typeface and the "o" slashed by the "s". In is a four-piece square that looks like a Simon memory game, with "Microsoft" in Helvetica-like lettering called Sego, which Microsoft started using in Windows Vista and Office 2007. Like the flag, the box retains Microsoft's red, yellow, green and blue colours.

Flat and sans-serif sound familiar? They should: Microsoft has updated its corporate brand to reflect the Metro Modern UI of Windows 8 and Windows Phone and the phone's too-big-for-the-screen letters.

Brand strategy general manager Jeff Hanson said change was needed with Windows 8, Windows Phone 8, new versions of Office and Xbox services due. Microsoft's existing logo dates from 1987, two years after the release of Windows 1.0, when icons and a mouse were the future and touch was something geeks only did in the privacy of their bedrooms rooms.

There have been five changes of logo during Microsoft's history since 1975.

"This wave of new releases is not only a re-imagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning," Hanson said.

The box "is important in a world of digital motion" while the little squares of colour are "intended to express the company's diverse portfolio of products".

By that, we suppose, Hanson means the big box makes Microsoft look diverse, dynamic and yet an integrated whole that explodes into smaller pieces that then re-assembles around us - as this video illustrates:

That's probably what Channel 4 executives thought too when the broadcaster created its somewhat similar ident from about the time the old Microsoft logo was wheeled out:

Either that or Microsoft's Metro Maoists have ruled that the look that marked Microsoft's transition from startup to provider of software for your CIO in the late 1980s is unsuited to an age of consumer-driven adoption. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.