Feeds

Nokia, Samsung and pals team up to map malls, stations

Alliance aims to develop standard for mobile floor plans

Next gen security for virtualised datacentres

Nokia and Samsung have teamed up to try to standardise the technology used to for indoor location services.

The firms, together with Sony, British chip designer CSR and 18 other companies, have launched the In-Location Alliance to launch standards-based services, starting with Bluetooth 4.0 low-energy technology and Wi-Fi standards.

Nokia said in a canned statement that each member of the alliance would run their own pilots of indoor mapping and then present the resulting data to the group.

"Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences," the Alliance said. "For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption."

The pilots from the companies will start this year and the group expects the first consumer apps by next year.

Last month, Google started running its indoor maps on UK mobiles, starting with 40 venues like Kings Cross Station and Selfridges on Oxford Street in London. The Chocolate Factory uses WiFi for its indoor maps.

Aside from helping folks to find their way around, companies are no doubt thinking that a mobile floor-plan service could be an excellent way to target advertising in an ever more invasive fashion – eg, "You like coffee don't you, Dave? There's a Starbucks right around that corner, Dave. Venti, non-fat, no foam, no water 6 pump extra hot chai tea lattes are on offer, Dave..." ®

The essential guide to IT transformation

More from The Register

next story
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.