Feeds

Nokia, Samsung and pals team up to map malls, stations

Alliance aims to develop standard for mobile floor plans

5 things you didn’t know about cloud backup

Nokia and Samsung have teamed up to try to standardise the technology used to for indoor location services.

The firms, together with Sony, British chip designer CSR and 18 other companies, have launched the In-Location Alliance to launch standards-based services, starting with Bluetooth 4.0 low-energy technology and Wi-Fi standards.

Nokia said in a canned statement that each member of the alliance would run their own pilots of indoor mapping and then present the resulting data to the group.

"Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences," the Alliance said. "For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption."

The pilots from the companies will start this year and the group expects the first consumer apps by next year.

Last month, Google started running its indoor maps on UK mobiles, starting with 40 venues like Kings Cross Station and Selfridges on Oxford Street in London. The Chocolate Factory uses WiFi for its indoor maps.

Aside from helping folks to find their way around, companies are no doubt thinking that a mobile floor-plan service could be an excellent way to target advertising in an ever more invasive fashion – eg, "You like coffee don't you, Dave? There's a Starbucks right around that corner, Dave. Venti, non-fat, no foam, no water 6 pump extra hot chai tea lattes are on offer, Dave..." ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?