Feeds

Nokia, Samsung and pals team up to map malls, stations

Alliance aims to develop standard for mobile floor plans

Boost IT visibility and business value

Nokia and Samsung have teamed up to try to standardise the technology used to for indoor location services.

The firms, together with Sony, British chip designer CSR and 18 other companies, have launched the In-Location Alliance to launch standards-based services, starting with Bluetooth 4.0 low-energy technology and Wi-Fi standards.

Nokia said in a canned statement that each member of the alliance would run their own pilots of indoor mapping and then present the resulting data to the group.

"Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences," the Alliance said. "For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption."

The pilots from the companies will start this year and the group expects the first consumer apps by next year.

Last month, Google started running its indoor maps on UK mobiles, starting with 40 venues like Kings Cross Station and Selfridges on Oxford Street in London. The Chocolate Factory uses WiFi for its indoor maps.

Aside from helping folks to find their way around, companies are no doubt thinking that a mobile floor-plan service could be an excellent way to target advertising in an ever more invasive fashion – eg, "You like coffee don't you, Dave? There's a Starbucks right around that corner, Dave. Venti, non-fat, no foam, no water 6 pump extra hot chai tea lattes are on offer, Dave..." ®

Seven Steps to Software Security

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.