Feeds

REVEALED: Everything Everywhere new 4G logo ... a SNAIL?

Here's a tip: Needs more go-faster stripes

5 things you didn’t know about cloud backup

Everything Everywhere has chosen a surprising design to accompany the launch of its 4G next-gen mobile broadband in Britain, we've discovered.

Ten trademarks were registered with the Intellectual Property Office on 29 May, and have now emerged: the ten include the phrases "4G Every", "4G Everywhere", "4G Everything Everywhere" and "4GEE".

Each one features a distinctive design that bears a close resemblance to a snail - one of the fastest animals on Earth [Is that right? - sub-ed]. Here's one example:

The Everything Every 4G snail

EE, the UK's largest mobile network, has explained that it will retain its Orange and T-Mobile brands in Blighty, but use the name Everything Everywhere for its corporate identity until it eventually rebrands itself. So with the design settled, all that remains is for a suitable strategy boutique to get to work justifying the new design.

Something like this, perhaps:

Glistening and sleek, the gastropod represents everything that's exciting about the next-generation of digital networking. Nothing is as mobile or independent as a snail, which carries its home on its back - just like today's mobile connected consumer.

You can probably do better in the comments below. In fact, you almost certainly can. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.