Feeds

Everything Everywhere to be Nothing Nowhere in rebrand

Reg readers! Suggest new name for mobile telco NOW

Remote control for virtualized desktops

Everything Everywhere will change its identity before the end of 2012 - but will NOT merge its Orange and T-Mobile brands, which will continue to confuse punters indefinitely.

Orange and T-Mobile are, and will remain, consumer brands for Everything Everywhere, the UK's largest mobile operator. EE will announce a new moniker in the next few months - but given the trouble it had picking a name in the first place, El Reg has offered to lend a hand. We've decided to solicit reader suggestions, and once we've polled for a favourite we'll send it over to EE, just in time for its rebranding launch.

The combined Orange-T-Mobile operation has been known as Everything Everywhere since May 2010, when the name was selected as a placeholder while the newly formed conglomerate congealed into a recognisable entity. At that time we were told there would be no company logo, or public branding, as the name was only temporary while the company considered whether to hang on to Orange and T-Mobile, or build a new banner under which the whole operation could be hung.

But some EE shops did indeed appear, complete with Everything Everywhere branding, and were called "creative concepts in communications retailing". Even before the change of name was announced we were told by an Everything Everywhere representative that they'd be no more stores bearing the EE brand.

Everything Everywhere was always quite a stupid name, not least because the vagaries of mobile technology mean that no operator can provide connectivity "everywhere", or provide access to "everything", making the company's very name an empty promise.

So suggestions should reflect the reality of what a mobile network can achieve, and enable the company to make the most of its newly acquired 4G monopoly. Those of an artistic bent are welcome to try their hands at a logo, text suggestions can be thrown into the comments or mailed over, and we'll pick out the best (within the limits of taste and decency) for a reader poll later in the week. ®

Beginner's guide to SSL certificates

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?