Feeds

Hard-up fondlers rejoice: Tablet PC prices plummet

Analyst: 'If you aren't an iPad, you'd better be cheap'

Secure remote control for conventional and virtual desktops

Good news for would-be tablet owners without a pile of cash to spend: prices have dived 13.6 per cent in the past year – if you don't count the iPad. Apple's tablet came down in price too, but only by 3.45 per cent.

And that's because being cheap is the best way to get noticed for non-Apple tablets, says IMS market analyst Gerry Xu:

There are few innovations from vendors to differentiate their tablets; low price seems to be the major factor to attract consumers to buy tablets other than iPads.

iPad still has 70 per cent of the market, Q2 sales figures showed, and that share increased last quarter.

The stats were gathered by Idealo, a Euro price comparison website that surveyed the prices of 1,200 tablet products from 149 manufacturers found on its site. Idealo averaged out the price of a given product across different outlets, using its "click data" to work out which places consumers were buying from. That makes its price averages reflect more accurately what is actually being bought.

Looking only at price changes in 2012, the spring price fall is even more marked. Archos tablets saw the biggest price dives: the average price of Archos tablet PCs declined the most from February to June 2012, decreasing by 27.2 per cent. The average prices for Samsung, Asus and Archos dropped 17.5 per cent from €455.02 to €375.37 during this time period, with Apple iPad prices decreasing only 4.5 per cent.

Increased competition from the sheer number of new entrants in the market is one of the reasons that prices have gone down, says Idealo. Another is a post-Christmas price fall hitting between February and March 2012.

Tablet prices graph, credit Idealo

Graph via Idealo

With the launch of the third iPad in March, $100 was knocked off the iPad 2 price tag, causing the slight fall in average Apple fondleslab prices during the past 12 months.

Analyst Salman Chaudry from Context said that the figures were broadly compatible with what he had seen, but proffered a slightly different perspective on the price wars - saying that higher-priced tablets by the likes of Asus and Samsung actually did well.

At the moment in the industry, a number of vendors have made a concerted effort to be more dominant in tablets, because they're going for visibility, not because they're making a profit. These tablets are completely based on average selling price rather than features.

That's why Asus and Samsung are doing a lot better – because they are focusing on features, not price.

Chaudry put the 1,200 product list in perspective, calculating that each product line would have up to a dozen variations in screen size, capacity etc, with each variant being counted as a separate product. He estimated that there were a likely 150 tablet product lines.

He said he had 1,544 different products listed as stocked by disties and resellers in the UK (a figure that includes convertible tablets.)

Even Microsoft seem to be playing the "If you can't be better, be cheaper game" - with rumours from Redmond suggesting a $199 tab. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.