Feeds

EA kills Medal of Honour arms deal

Charitable promo shot down

Secure remote control for conventional and virtual desktops

EA has ceased the promotion of its charity fundraiser 'Project Honor', after public outcry over its decision to advocate the sale of actual weapons featured in the game Medal of Honour. All for a good cause, you understand, right?

The publisher joined forces with a number of weapons manufacturers this year for the launch of Project Honor, an initiative intended to "benefit the families of fallen special operations warriors".

Various "esteemed" arms makers not only had their weaponry featured in the game, but agreed to produce exclusive Medal of Honour-themed merchandise, with all proceeds from sales heading to various war-related charities.

Beyond the gaming community, voices were inevitably raised questioning the morals of a producer of violent videogames teaming up to flog branded armament maker merchandise to the very people that play them.

Following numerous complaints, EA has removed all links and advertising regarding Project Honor from the game's website, which had last week promoted the sale of a 'Voodoo Hawk' tomahawk.

Medal of Honour - Voodoo Hawk promotion

Despite understanding concerns, the publisher continued to defend its charitable project.

"We've been working with those partners because we wanted to be authentic, and we wanted to give back to the communities." said EA's Greg Goodrich in an interview with Eurogamer.

"Every one of those partners, none of them paid a dime for product placement – all the money generated went to Project Honor."

The executive producer went on to claim the publisher's videogames were experiences rather than teaching tools and insisted there was no connection between violent videogames and real-life outbursts.

"If I played Need for Speed, and I'm handed the key to a Porsche, does that make me want to get in it and drive like a maniac and run people over? No."

Earlier this year, studies showed gamers who play shooting games have improved accuracy when firing a weapon in real life. Hmmm. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?