Feeds

Apple to bring YouView approach to Apple TV

Set to unify broadcast, catch-up and streaming services?

Beginner's guide to SSL certificates

The Wall Street Journal continues to fly a kite - to use an old journalistic expression - for the Apple TV, following up a story on the set-top box's possible integration of cable and digital TV decoders with a second piece, this time suggesting Apple will turn the product into a kind of YouView for the US.

Citing "people briefed on Apple's plans", the WSJ considers how the set-top's user interface will evolve to more closely resemble "the navigation icons on Apple's iPad" and to present "space on the TV screen for social media features, such as sharing TV shows through services like Twitter".

Have these sources really been briefed by Apple - or have they simply read the same Apple patent granted over the past few years that we all have - and drawn the same logical conclusions from them?

And there's no shortage of prior art from manufacturers of set-top boxes and TVs who have already begun to implement Tweet-while-you-watch technology. Some others already allow a user 'share' what they're watching with friends, sending a links that gives the recipient a copy of a trailer or extract, or even the show itself if they subscribe to a service with a licence to stream the programme or movie. Every such example strengthens the suggestion that Apple may do the same.

Still, it's all fairly indefinite. Common words in the WSJ piece include 'likely', 'could' and 'may', all keywords speaking to a fundamental uncertainty about Apple's plans - what it might do, not what it will.

One of the few points that seem more definite, however, is the claim that Apple "proposes giving viewers the ability to start any show at any time through a DVR that would store TV shows on the internet".

So, an Apple take on the YouView concept in other words. YouView, which finally went live in the UK last month, treats past, present and future programming as items on a single timeline. Select an upcoming show and it'll be scheduled for recording. One being broadcast now will appear on the screen straight away; so will a programme that has already been shown, albeit after a brief pause while the box calls it up from the archives of one of the online catch-up services, such as BBC iPlayer.

Apple's variation is simply that the catch-up content might come from iTunes, though there's no reason why it couldn't come from broadcasters' own catch-up services too, leaving material that's fallen outside the catch-up period to be delivered by the Apple online store, or similar streaming and rental services.

As we noted yesterday, Apple's current Apple TV strategy might well seem to be to seek any and all opportunities to drive viewers to iTunes, but there's mileage in supporting lots of other content sources too: punters like choice and are more likely to favour a box that gives it to them. And yes, Apple already understands this, which is why it includes the likes of Netflix and, more recently, Hulu on the Apple TV. ®

Internet Security Threat Report 2014

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
Amazon hopes FIRE STICK will light up its video service
We do streaming video? It seems we do...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.