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Sugar daddies bung Pure Storage $40m for Euro blitz

Flash array firm getting aggressive stateside too

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Flash array startup Pure Storage has pocketed a $40m (£25.5m) cash injection to fund international expansion, build sales and marketing, and boost lead-generation activities.

This takes Pure's total funding to $95 million. It has immediate plans to use the cash to kickstart operations in Europe with channel partners and boost business in North America and Asia.

Mike Volpi, a partner at Index Ventures which led the funding round, joins Pure's board, and issued a canned quote: "[Pure Storage is] ideally positioned to realise the transformation of enterprise storage to flash memory."

The vendor claims it is the only company that offers all-flash, enterprise-ready storage below the cost of mechanical disk.

Pure CEO Scott Dietzen said; "Today, we remain the only vendor providing sub-millisecond, inline data deduplication and compression, and yet it is a must have for cost-effective flash storage. The key now is to have access to the working capital to get this technology into the hands of the customers and partners that are screaming for it.”

Skyera is chasing Pure hard on the performance and cost/front while Violin Memory is adding data reduction courtesy of a Symantec OEM deal. Other competitors such as GreenBytes are also offering deduplication with their all-flash arrays.

Pure is going to have to gain strategic channel partners fast and market itself energetically to accelerate its growth. ®

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