Feeds

Sugar daddies bung Pure Storage $40m for Euro blitz

Flash array firm getting aggressive stateside too

Top 5 reasons to deploy VMware with Tegile

Flash array startup Pure Storage has pocketed a $40m (£25.5m) cash injection to fund international expansion, build sales and marketing, and boost lead-generation activities.

This takes Pure's total funding to $95 million. It has immediate plans to use the cash to kickstart operations in Europe with channel partners and boost business in North America and Asia.

Mike Volpi, a partner at Index Ventures which led the funding round, joins Pure's board, and issued a canned quote: "[Pure Storage is] ideally positioned to realise the transformation of enterprise storage to flash memory."

The vendor claims it is the only company that offers all-flash, enterprise-ready storage below the cost of mechanical disk.

Pure CEO Scott Dietzen said; "Today, we remain the only vendor providing sub-millisecond, inline data deduplication and compression, and yet it is a must have for cost-effective flash storage. The key now is to have access to the working capital to get this technology into the hands of the customers and partners that are screaming for it.”

Skyera is chasing Pure hard on the performance and cost/front while Violin Memory is adding data reduction courtesy of a Symantec OEM deal. Other competitors such as GreenBytes are also offering deduplication with their all-flash arrays.

Pure is going to have to gain strategic channel partners fast and market itself energetically to accelerate its growth. ®

Beginner's guide to SSL certificates

More from The Register

next story
729 teraflops, 71,000-core Super cost just US$5,500 to build
Cloud doubters, this isn't going to be your best day
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
SAVE ME, NASA system builder, from my DEAD WORKSTATION
Anal-retentive hardware nerd in paws-on workstation crisis
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.