Feeds

There's money in smarts for dumb phones

Eric Schmidt sends cash to apps-for-feature-phones pioneer

  • alert
  • submit to reddit

3 Big data security analytics techniques

Australian mobile app platform developer BiNU has captured the interest and US$2 million in funding from Eric Schmidt’s investment vehicle TomorrowVentures, former Seek founder and serial entrepreneur Paul Bassat and a number of US private investors.

BiNu, created in Australia by tech entrepreneurs and former OzEmail executives Gour Lentell and Dave Turner, allows non- smartphones and low end handsets to have access to smartphone and web app services.

The cloud based platform was launched 18 months ago and now boats four million active monthly users globally, mostly in emerging markets.

Early backer Bassat said that BiNu is attacking a massive market, showing extremely strong growth in its subscriber base .”It is making an enormous difference to the lives of people in the developing world by providing them with a rich internet experience.”

The platform has strong traction in emerging markets where mobile handsets are the only conduit to the internet yet users find cost high end devices a barrier to entry. BiNu works across Android and Java offering 100 channels and social media sites access with the added feature of local translation. The company will use the funds as a springboard to open US office and secure more Silicon Valley funding.

“BiNu set out to give the four or five billion people who don’t have top end smartphones or reliable high bandwidth cellular networks a great mobile internet experience,“ said CEO Lentell.

He said that the services has grown far faster than expected and in many emerging markets has become mobile social community of its own. “20 million book pages were read on biNu last month, the majority by people who struggle to get their hands on physical books, let alone e-books,” he added. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.