Feeds

There's money in smarts for dumb phones

Eric Schmidt sends cash to apps-for-feature-phones pioneer

  • alert
  • submit to reddit

Mobile application security vulnerability report

Australian mobile app platform developer BiNU has captured the interest and US$2 million in funding from Eric Schmidt’s investment vehicle TomorrowVentures, former Seek founder and serial entrepreneur Paul Bassat and a number of US private investors.

BiNu, created in Australia by tech entrepreneurs and former OzEmail executives Gour Lentell and Dave Turner, allows non- smartphones and low end handsets to have access to smartphone and web app services.

The cloud based platform was launched 18 months ago and now boats four million active monthly users globally, mostly in emerging markets.

Early backer Bassat said that BiNu is attacking a massive market, showing extremely strong growth in its subscriber base .”It is making an enormous difference to the lives of people in the developing world by providing them with a rich internet experience.”

The platform has strong traction in emerging markets where mobile handsets are the only conduit to the internet yet users find cost high end devices a barrier to entry. BiNu works across Android and Java offering 100 channels and social media sites access with the added feature of local translation. The company will use the funds as a springboard to open US office and secure more Silicon Valley funding.

“BiNu set out to give the four or five billion people who don’t have top end smartphones or reliable high bandwidth cellular networks a great mobile internet experience,“ said CEO Lentell.

He said that the services has grown far faster than expected and in many emerging markets has become mobile social community of its own. “20 million book pages were read on biNu last month, the majority by people who struggle to get their hands on physical books, let alone e-books,” he added. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.