Feeds

There's money in smarts for dumb phones

Eric Schmidt sends cash to apps-for-feature-phones pioneer

  • alert
  • submit to reddit

Intelligent flash storage arrays

Australian mobile app platform developer BiNU has captured the interest and US$2 million in funding from Eric Schmidt’s investment vehicle TomorrowVentures, former Seek founder and serial entrepreneur Paul Bassat and a number of US private investors.

BiNu, created in Australia by tech entrepreneurs and former OzEmail executives Gour Lentell and Dave Turner, allows non- smartphones and low end handsets to have access to smartphone and web app services.

The cloud based platform was launched 18 months ago and now boats four million active monthly users globally, mostly in emerging markets.

Early backer Bassat said that BiNu is attacking a massive market, showing extremely strong growth in its subscriber base .”It is making an enormous difference to the lives of people in the developing world by providing them with a rich internet experience.”

The platform has strong traction in emerging markets where mobile handsets are the only conduit to the internet yet users find cost high end devices a barrier to entry. BiNu works across Android and Java offering 100 channels and social media sites access with the added feature of local translation. The company will use the funds as a springboard to open US office and secure more Silicon Valley funding.

“BiNu set out to give the four or five billion people who don’t have top end smartphones or reliable high bandwidth cellular networks a great mobile internet experience,“ said CEO Lentell.

He said that the services has grown far faster than expected and in many emerging markets has become mobile social community of its own. “20 million book pages were read on biNu last month, the majority by people who struggle to get their hands on physical books, let alone e-books,” he added. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.