Feeds

YouTube video has NOT killed radio's star

Teens value analog-era music tipsters

Top three mobile application threats

Unfashionable and neglected, radio is still vital to how people discover music.

A Nielsen survey of da yoof finds that radio is still the most popular route for music discovery - nine times more than the internet. It also confirms that recommendations via real-life social networks - friends and relatives - are far more valuable than tips sourced through Web2.0rhea.

Nearly half the 3,000 American teens sampled in the poll heard music new to their ears mostly from a radio station, and just 7 per cent through YouTube, which is the most popular internet source for what you might generously describe as music. But YouTube is the most popular listening source for young Americans. Not so surprising, perhaps, since it's free, ubiquitous and easy to personalise.

Again nearly half of those surveyed had a radio app on their smartphone (47 per cent) and 54 per cent have a music player app installed.

Perhaps these aren't Earth-shattering revelations to anyone outside the new media bubble - but the emphasis on social networking and streaming leads to the value of older media being overlooked.

Interestingly, people find digital music pretty good value: 63 per cent thought digital albums are very or fairly good value, higher than physical CDs at 55 per cent. Convenience is valued over audio quality - at least for this demographic.

You can find more a few more numbers here. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.