Feeds

Barnes & Noble cut Nook pricing in face of competition

Tiny tablet price war should pass Apple by

Designing a Defense for Mobile Applications

With Google throwing its 7in Nexus fondleslab into the market at $199 and Amazon widely expected to launch a an update to its Kindle line soon, Barnes & Noble has cut the price on its Nook Color and Tablet lines.

The Color e-book reader has dropped $20 in price to $149, as has the 8GB version of the Tablet to $179, and the 16GB Tablet falls from $249 to $199. Barnes & Noble is hoping that the low prices, and updates to its online store that launched last month, should help increase sales of both hardware and the media to play on it.

"Our Reader’s Tablets have consistently been the highest rated products by the leading technology experts and now they're available for the lowest prices ever," said Jamie Iannone, president of digital products at Barnes & Noble in a canned statement.

They move comes at a time of increasing turmoil in the smaller end of the tablet market. Samsung's seven incher may be blocked from sale in some areas due to Apple legal action, but there's plenty of new competition from Google, Amazon and others. Then there's the possibility that Apple might have a 7in fondleslab of its own coming out in time for the holiday season.

Steve Jobs was never a fan of the smaller format, but there have been persistent rumors that Apple will be launching a smaller iPad and the resultant device would hurt sales for others in the market. Apple is unlikely to try to compete on price and will suck in customers who like the size format and don't mind paying a premium for a flashy multi-use device.

While Barnes & Noble has carved out a solid niche for itself in the e-book reader market there are signs that the good sales times could be coming to an end. Research from Harris Poll suggests that the market for smaller slabs has reached saturation and there's little sign that the company could compete with the likes of Apple and Samsung in the long term. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.