Feeds

Storming quarter sees Apple reassert tablet dominance

Seven out of ten tablet owners prefer an iPad

High performance access to file storage

Apple's market share boomed in the second quarter of the year, with Cupertino accounting for 69.6 per cent of all tablets shipped globally

The latest figures from IHS iSuppli show sales of iPad fondleslabs were up 44 per cent in the second quarter, at 17 million tablets sold. Apple shipped nearly 29 million tablets shipped this year in total, while its nearest global rival Samsung has shipped just 4.5 million in the year in comparison.

Apple's Korean fondleslab rival only saw sales rise 2.8 per cent in the last quarter, although it is facing sales bans in the US and EU as a result of Cupertino court challenges over the right to make a rectangular tablet with rounded corners. Even with these impediments Samsung still managed to shift 2.2 million tablets for the second quarter.

"Apple is making all the right moves to rebuild its dominant position in the tablet space." said Rhoda Alexander, director, tablet and monitor research for IHS. "The company is pushing visual performance boundaries with the new iPad, while providing value customers with a lower-priced alternative, the iPad 2."

"With the expected entrance of the 7-inch version of the iPad in September, Apple is sending a clear message that it plans to dominate this market over the long term."

The data showed bad news for both Amazon and Barnes & Noble, with sales falling 13 and 25 per cent respectively. Asus did well however, with a 26 per cent sales boost, albeit from a very low base of ownership, with 1.2 million units sold this year.

While Apple is busy crushing all comers under its heel, Alexander notes that the company will be facing fresh competition from Google and Microsoft. Google's Nexus 7 tablet is proving very popular and Microsoft is rumored to be aiming its ARM-based Surface fondleslab at Apple.

"It's possible that each of these vendors is entering the market intending to lead by example, rather than trying to be serious branded tablet competitors," she said.

"However, they both have the potential to end up as major players even if their original intent was only to demonstrate how it could be done. Microsoft in particular will be one to watch, with its existing Xbox gaming community on the consumer side and its operating-system dominance in business markets." ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.