Feeds

Designer punked fanbois with asymmetric screw

Hoax screwed up the news, not the iPhone 5

  • alert
  • submit to reddit

Best practices for enterprise data

For a little while, the Apple press fell over itself to analyze the import of a screw that was reportedly going to lock customers and repairers out of the next iPhone forever. The source of the story has now ‘fessed up that to the hoax that set the wires a-buzz.

Swedish design house Day4 has posted its account of events here. Deciding to test peoples’ gullibility – and the speed with which disinformation could be spread – Lukasz Lindell and his colleagues created an imaginary “asymmetric screw” in a CAD package, grabbed the image, and posted it to Reddit with a fake message saying the pic demonstrated that Apple is “even creating their own screws.”

Day4's fake screw design

The result was pick-up by Cult of Mac, and from there it spread like wildfire, Lindell writes.

However, perhaps more interesting than the media pickup – as Lindell notes, the story was treated as a rumour rather than a fact (and Cult of Mac has now noted the hoax without complaint) – was an outcome that falls into “social science” research.

Lindell writes: “With each step further away from the source the perception that this would be true increased. On Reddit, where the original entry was made we see it as a 0 mode, the image was posted, nothing more or less.” However, by the time the story was being discussed and commentated on various blogs and social media outlets, “all doubt is gone”.

He even goes so far as to apologize to anyone who took the story as truth: “we just want to say sorry to you who feel cheated”.

El Reg doesn't feel cheated. As hardware Vulture Tony Smith wrote at the time, "we all know how easy is to knock up authentic-seeming crap, which is what we reckon this is". ®

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?