Feeds

Designer punked fanbois with asymmetric screw

Hoax screwed up the news, not the iPhone 5

  • alert
  • submit to reddit

SANS - Survey on application security programs

For a little while, the Apple press fell over itself to analyze the import of a screw that was reportedly going to lock customers and repairers out of the next iPhone forever. The source of the story has now ‘fessed up that to the hoax that set the wires a-buzz.

Swedish design house Day4 has posted its account of events here. Deciding to test peoples’ gullibility – and the speed with which disinformation could be spread – Lukasz Lindell and his colleagues created an imaginary “asymmetric screw” in a CAD package, grabbed the image, and posted it to Reddit with a fake message saying the pic demonstrated that Apple is “even creating their own screws.”

Day4's fake screw design

The result was pick-up by Cult of Mac, and from there it spread like wildfire, Lindell writes.

However, perhaps more interesting than the media pickup – as Lindell notes, the story was treated as a rumour rather than a fact (and Cult of Mac has now noted the hoax without complaint) – was an outcome that falls into “social science” research.

Lindell writes: “With each step further away from the source the perception that this would be true increased. On Reddit, where the original entry was made we see it as a 0 mode, the image was posted, nothing more or less.” However, by the time the story was being discussed and commentated on various blogs and social media outlets, “all doubt is gone”.

He even goes so far as to apologize to anyone who took the story as truth: “we just want to say sorry to you who feel cheated”.

El Reg doesn't feel cheated. As hardware Vulture Tony Smith wrote at the time, "we all know how easy is to knock up authentic-seeming crap, which is what we reckon this is". ®

3 Big data security analytics techniques

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.