Feeds

Upstart DEY touts Facebook-style storage for all and sundry

Step 1: Buy hard disks. Step 2: ??? Step 3: Become Google

Choosing a cloud hosting partner with confidence

Data juggling upstart DEY Storage claims it can bring Amazon, Facebook and Google-style storage to businesses with a silky software coating.

Why bother paying any attention to it? Well, DEY has just raised $3m in seed funding from the great and the good including Seagate boss Steve Luczo and Virtual Instruments CEO and ex-Symantec boss John Thompson. If they are putting money in then they see a good thing.

DEY was founded by Garrett D'Amore, VP of engineering; Richard Elling, CTO; and Jason Yoho, CEO. Their last name initials spell out, er, DEY.

The firm wants to remove customers from the nitty-gritty of hardware with a software veneer - or as Yoho put it: "DEY is unbundling storage management from the physical layer to provide customers with a storage system which is massively scalable and designed to align and integrate with their services-based infrastructures.”

Amazon, Google and Facebook buy cheap-as-chips hard drives and use thousands of them ganged together to cater for their online storage needs. Facebook fleshes out its racks with flash. These three giants don't store their data on arrays bought from EMC, NetApp, Dell or anyone else - that would be far too expensive. They have developed their own system software to turn their bulk drives into usable storage, and DEY aims to produce equivalent software so that large-scale virtualised and services-oriented data centre storage can enjoy the same economies of scale and basic infrastructural simplicity.

D'Amore claimed "DEY technology places no limits on storage", and added that his company "gives customers a variety of choices that meet their data, performance and capacity requirements while optimising their per dollar investment”.

The company, based in San Mateo, California, has several clients signed up for early beta test product deployments. It could be one to watch. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
Seagate's triple-headed Cerberus could SAVE the DISK WORLD
... and possibly bring us even more HAMR time. Yay!
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.