Feeds

BMW slams ad machine into reverse, screeches out of pirate den

Flash motors parked alongside dodgy MP3 downloads

High performance access to file storage

Musicians are claiming a small victory in pressuring BMW to rethink its internet advertising policies.

The car maker, which posted revenues of €68bn in 2011 - making it more than twice the size of Google - has promised to review how it promotes itself on the internet after the Trichordist blog noticed the German giant was touting its flash motors on pirate music sites.

The blog stated that a BMW promotion ended up appearing on downloads den MP3Crank beside the Drive movie soundtrack, scored by the former Magic Band and Red Hot Chilli Peppers drummer Cliff Martinez.

"These are not 'millionaire rock stars' being exploited," noted the blog. "They are regular, hard working musicians who caught a lucky break. That break unfortunately is not for the profit of the artists, but rather this site who is contributing nothing to the artists themselves."

After a write-in campaign the car giant has pulled the ads and vowed to review its policies, notes contributor Chris Castle.

Recent years have given lazy journalists an easy story to write. The poor artist is enslaved to an evil record company, which tries to stamp out internet freedom. Pirates can set them free. It's partial and simplistic, at best - and this year, with indie musicians frustrated by the lack of success in overcoming timid legislators, they've increasingly taken direct action themselves.

But they can't do it on their own. Castle adds a caution for sites tempted to use ad networks:

"I seriously doubt that any ad network or ad exchange is clean. It is an occupation that is at best suspect and at worst a haven for money laundering. It is also very likely that your paycheck includes profit from human misery from copyright infringement to mail order brides."

BMW had not responded to our request for comment at press time.

We interviewed Trichordist founder David Lowery recently, here. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.