Feeds

Tesco helps high flyers avoid actual shops

Bored airport punters can pluck fruit from 'virtual fridges' for delivery

Bridging the IT gap between rising business demands and ageing tools

UK grocery giant Tesco has devised a new way to ensure people don't actually have to enter its many stores – by setting up a glowing virtual shop slab at the airport.

Woman uses Tesco virtual shop

Customers making their way through London Gatwick's Airport can now distract themselves from bickering and boozy fellow passengers when flights are delayed by doing a spot of grocery shopping at a virtual kiosk. The goods can be delivered to their homes upon their return.

Tesco reckons the experience in the airport's North Terminal will combine actually browsing with the convenience of online shopping. (The main reason to actually go shopping these days is to try to ensure that the food that gets delivered isn't just about to go off, but Tesco didn't mention anything about virtually squeezing fruit or virtually smelling meat.)

To use the virtual shopping pillar, customers will whip out their smartphones and scan the barcodes of their products into their online baskets, then book a delivery slot and checkout. In other words, it's precisely like shopping online, except you'll be able to look like you're from the future as you wave your phone over the bright and shiny pictures.

Tesco has already dabbled in virtual shopping in South Korea, which allowed commuters to shop with their phones from billboards in subways and bus stops. ®

Seven Steps to Software Security

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.