Feeds

Tesco helps high flyers avoid actual shops

Bored airport punters can pluck fruit from 'virtual fridges' for delivery

High performance access to file storage

UK grocery giant Tesco has devised a new way to ensure people don't actually have to enter its many stores – by setting up a glowing virtual shop slab at the airport.

Woman uses Tesco virtual shop

Customers making their way through London Gatwick's Airport can now distract themselves from bickering and boozy fellow passengers when flights are delayed by doing a spot of grocery shopping at a virtual kiosk. The goods can be delivered to their homes upon their return.

Tesco reckons the experience in the airport's North Terminal will combine actually browsing with the convenience of online shopping. (The main reason to actually go shopping these days is to try to ensure that the food that gets delivered isn't just about to go off, but Tesco didn't mention anything about virtually squeezing fruit or virtually smelling meat.)

To use the virtual shopping pillar, customers will whip out their smartphones and scan the barcodes of their products into their online baskets, then book a delivery slot and checkout. In other words, it's precisely like shopping online, except you'll be able to look like you're from the future as you wave your phone over the bright and shiny pictures.

Tesco has already dabbled in virtual shopping in South Korea, which allowed commuters to shop with their phones from billboards in subways and bus stops. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.