Feeds

Qualcomm taps former Intel mobile maven as CMO

If you can't beat ARM, join ARM

3 Big data security analytics techniques

Anand Chandrasekher, the man who was responsible for many of Intel's low-power mobile chip initiatives, has joined Qualcomm as its new chief marketing officer.

Chandrasekher was a 24-year veteran of Intel, but resigned his position as general manager of the company's Ultra Mobility Group in March 2011, saying he wished "to pursue other interests."

While at Intel, Chandrasekher first helped to develop the Pentium 4 processor, then later led the teams that produced the Atom processor line and the power-sipping Centrino chipset for notebooks.

One thing he never managed to achieve, however, was to see an Intel processor powering a mainstream consumer mobile phone. Intel has been promising mobiles based on its chip designs for years, but that market remains dominated by chips based on designs by UK-based ARM Holdings.

At the time Chandrasekher left Intel, David Perlmutter, the company's executive vice president and general manager of its Architecture Group, said Chipzilla planned to ship a phone that year. No such luck.

Atom-based phones did finally begin to emerge earlier this year, but so far they've failed to distinguish themselves among a sea of ARM-based competitors.

Qualcomm is a major ARM licensee, and its ARM-based Snapdragon processors are among the leading chips in the mobile market, a fact that promises to pit Chandrasekher head to head with his old company. At Qualcomm, Chandrasekher will report directly to Steve Mollenkopf, the chipmaker's president and COO.

"His extensive experience in marketing and management makes Anand well-suited to help grow Qualcomm's communications and marketing efforts across the world and to amplify our consumer offerings to new audiences," Mollenkopf said in a canned statement. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.