Feeds

Qualcomm taps former Intel mobile maven as CMO

If you can't beat ARM, join ARM

Beginner's guide to SSL certificates

Anand Chandrasekher, the man who was responsible for many of Intel's low-power mobile chip initiatives, has joined Qualcomm as its new chief marketing officer.

Chandrasekher was a 24-year veteran of Intel, but resigned his position as general manager of the company's Ultra Mobility Group in March 2011, saying he wished "to pursue other interests."

While at Intel, Chandrasekher first helped to develop the Pentium 4 processor, then later led the teams that produced the Atom processor line and the power-sipping Centrino chipset for notebooks.

One thing he never managed to achieve, however, was to see an Intel processor powering a mainstream consumer mobile phone. Intel has been promising mobiles based on its chip designs for years, but that market remains dominated by chips based on designs by UK-based ARM Holdings.

At the time Chandrasekher left Intel, David Perlmutter, the company's executive vice president and general manager of its Architecture Group, said Chipzilla planned to ship a phone that year. No such luck.

Atom-based phones did finally begin to emerge earlier this year, but so far they've failed to distinguish themselves among a sea of ARM-based competitors.

Qualcomm is a major ARM licensee, and its ARM-based Snapdragon processors are among the leading chips in the mobile market, a fact that promises to pit Chandrasekher head to head with his old company. At Qualcomm, Chandrasekher will report directly to Steve Mollenkopf, the chipmaker's president and COO.

"His extensive experience in marketing and management makes Anand well-suited to help grow Qualcomm's communications and marketing efforts across the world and to amplify our consumer offerings to new audiences," Mollenkopf said in a canned statement. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?