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Microsoft tightens grip on OEM Windows 8 licensing

Factories will report directly to Redmond

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Free whitepaper – Enabling efficient data center monitoring

A series of slides leaked online reveal information about Microsoft's new OEM Activation process for Windows 8, which is designed to make it more difficult to activate illegal copies of Redmond's latest OS.

OEM Activation (OA) allows PC manufacturers to ship systems with Windows preinstalled and already activated, so that customers don't need to take any additional steps to activate the OS when they first use a new computer.

In the past, hackers have managed to take advantage of the OA process to activate purloined copies of Windows, which ordinarily need to be activated with a license key. Rogue OEMs have also used similar systems to avoid paying tribute to Redmond.

The slides, which appear to be taken from Microsoft training materials, outline the differences between OA 3.0, which will debut with Windows 8, and earlier versions.

If the slides are authentic, under OA 3.0, manufacturers will be required to write a unique Windows product key into the BIOS of each new PC, keyed to that particular computer's hardware. In the past, OEMs used the same product key for every PC they shipped.

Leaked slide showing the Microsoft's OEM Activation 3.0 process for Windows 8

Looks simple enough.

The vendors will also now obtain their product keys directly from Microsoft via electronic delivery, and each new PC will come with a "Genuine Microsoft" sticker affixed, rather than the earlier Windows Certificate of Authenticity.

Factories will also be required to file production reports to Microsoft detailing their license compliance.

For now, OA 3.0 will only apply to new PCs running the Windows 8 client OS. Other versions, including Windows Server 2012 and Windows Embedded, will not use the new method – at least initially – and Windows 7 and earlier will continue to use the older OEM Activation method.

Microsoft declined to comment. ®

Free whitepaper – Enabling efficient data center monitoring

Ah-ha!

At last, the *real* reason Microsoft were making such a fuss about needing the new improved BIOS.

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Anonymous Coward

So...

"manufacturers will be required to write a unique Windows product key into the BIOS of each new PC, keyed to that particular computer's hardware."

Does this mean that any minor changes to the hardware, even more than now, will completely stop your version of windows working? If I change my hardware on my OEM box I can get a new activation key from MS. If there is a key in the "BIOS" (which I thought was being done away with) which is keyed to the hardware config then how does that get updated?

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Re: Well you are overlooking something

What do you mean "most people don't want Windows..." ?

And where you get the idea that "a large percentage of OEM installs get wiped before even booting once" is just bizarre, and is a fiction derived in your own mind.

I think you will find that most people DO want Windows, and don't want anything else, regardless of how unpalateable you may find that fact. Also it will be a tiny percentage that will wipe an OEM install, not a large percentage.

I am not sure how you have arrived at your views of what people buy and then what they do with their installations of Windows, but your views are patently at odds with the amount of Windows PC's at use in the office and at home. You would like reality and the facts to match the way you think it is, but they clearly do not.

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