Feeds

Apple 'wanted to stuff Twitter with dollars' to fill iTunes with twits

Tweet biz refused to take Cupertino's coin - rumour

The essential guide to IT transformation

Apple wanted to integrate Twitter into iTunes, according some people "familiar" with negotiations between the two companies.

The immediate fruit of talks between the pair last year was the native Twitter app for iPhones and iPads. But Apple also wanted to go a step further, the Wall Street Journal reports, and offered to plough money into Twitter to integrate the social network into iTunes.

Presumably tweet-integration would add a messaging element to Apple's entertainment and shopping app, encouraging fanbois to stay longer and spend more. Cupertino's abortive attempt at a social network was based in iTunes too: the ill-fated Ping.

It is unusual for Apple to partner up on an integral service, but social networking is an area they do need some help with.

Apparently, Apple's offer of investment was batted away: Twitter isn't doing badly for investor funding, but the iTunes idea is said to be still under discussion and a fruity cash injection remains a possibility. Apple and Twitter told The Reg they are not commenting on the rumours.

The relationship between Apple and Facebook was particularly frosty mid-2011: Facebook withheld its iPad app to gain some leverage with the iPhone maker, but it has since warmed to the tech titan and iOS 6 bringing deeper integration. ®

The essential guide to IT transformation

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.