Feeds

HDS to flaunt young HUS array for money

Needs to stop sequential sliding of revenues

Maximizing your infrastructure through virtualization

HDS quarterly revenues are slipping down and need the recently launched Hitachi Unified Storage array to ramp sales and reverse the slide.

In its first fiscal 2012 quarter, HDS recorded $1.047bn revenues from storage sales by itself and Hitachi in Japan. (This figure does not include OEM sales such those to HP.) This is a record but just 2 per cent up on a year ago, and 7.7 per cent down on the preceding quarter, which was itself 6.5 per cent lower than the quarter before that.

HDS quarterly revenues to Q1 fy2012

HDS, a Hitachi group subsidiary, does not release profit or loss figures.

The recent slide is due to weak Adaptable Modular Storage (AMS) array sales, and to adverse economic conditions in southern Europe. HDS has replaced the AMS array with the HUS unified file, block and object storage array and is hoping that its sales will reverse the mid-range decline.

There were plenty of bright spots in the HDS results picture; the Americas' revenues grew 4 per cent, Asia-Pacific revs grew 9 per cent, and EMEA let the side down with a 6 per cent dip.

High-end VSP array sales increased 30 per cent year-on-year. We understand that there will be VSP-related announcements later this month which may extend the VSP addressable market. There was growth in the high 70 per cent range for HDS's file and content services products. The HDS NAS platform, which includes the acquired Blue Arc technology, grew more than a 100 per cent year-on-year and we should see the Blue Arc technology appearing in more HDS products.

Roberto Basilio, HDS VP for hardware product marketing, said HDS has won business through managed services – the new name for outsourcing – as customer IT management begins to look on the idea of getting out of running their own IT more favourably. He said that the idea of converged systems is gaining traction, though there is a wide spread between the fully integrated single systems like the Oracle Exa-products and template directions for converging components like EMC's VSPEX and NetApp's FlexPods, with VCE occupying a middle ground.

Basilio handles Hitachi storage, servers and networking hardware, and said he is cognisant of the trend to move performance data storage into a flash tier and simultaneously move it closer to the servers where the apps that need that data execute.

He didn't quite say "Watch this space," but I feel we should keep a watchful eye on it anyway. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.