Feeds

Carbonite disputes ASA censure of cloud storage ads

Was ruling caused by communications snafu?

Gartner critical capabilities for enterprise endpoint backup

US cloud backup vendor Carbonite has said it will contest the UK Advertising Standards Authority (ASA) ruling that its adverts claiming unlimited storage are misleading.

A single UK punter complained to the ASA that Carbonite's adverts with the unlimited storage offer were misleading and breached its guidelines. The ASA found against Carbonite, saying that it had not responded to requests for extra information about the adverts before the ruling was reached.

"Although unlimited amounts of data could be uploaded, we noted that if data uploads exceeded 200GB, less bandwidth would be available resulting in slower back up. Because it did not make this clear, we concluded the ad was likely to mislead," the ruling reads.

"The ad must not appear again in its current form. We told Carbonite Inc. to ensure they made clear any reduction in upload speeds in future."

But Carbonite told El Reg in a statement that while the company was perfectly willing to discuss the issue with the ASA, it hadn't heard a peep from the British regulator about the case.

"We are currently reaching out to the ASA to explain that Carbonite's approach considers the customer's full backup experience, and focuses on the speed with which all files are restored after a data disaster," said Erin Delaney, Carbonite's director of public relations.

"The Carbonite Home service is unlimited as we offer unlimited backup space; we don't offer or claim to offer unlimited bandwidth. We hope that – with more information on Carbonite's backup processes – the ASA may reconsider their decision." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
Object storage bods Exablox: RAID is dead, baby. RAID is dead
Bring your own disks to its object appliances
Nimble's latest mutants GORGE themselves on unlucky forerunners
Crossing Sandy Bridges without stopping for breath
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.