Feeds

Facebook: 83 million IMPOSTERS stalk our network

Three 'key' staffers slip out as shares continue to tumble

Recommendations for simplifying OS migration

Facebook is still racking up false accounts even as it continues to try and flush out imposters on the dominant social network, which is seeing its value close to being halved on Wall Street.

The Mark Zuckerberg-run company disclosed during its first public quarterly earnings report last week that it now has 955 million monthly users actively posting on the site, of which 543 million people were accessing Facebook via mobile devices.

But, tucked away in a 10-Q filing to the US Securities and Exchange Commission, the network has revealed that 83 million Facebook accounts were duplicates or fakes.

It obviously didn't provide that number quite so succinctly, however, instead preferring to break down the figures as follows:

We estimate that 'duplicate' accounts (an account that a user maintains in addition to his or her principal account) may have represented approximately 4.8 per cent of our worldwide MAUs [monthly active users] as of June 30, 2012.

We also seek to identify 'false' accounts, which we divide into two categories: (1) user-misclassified accounts, where users have created personal profiles for a business, organisation, or non-human entity such as a pet (such entities are permitted on Facebook using a Page rather than a personal profile under our terms of service); and (2) undesirable accounts, which represent user profiles that we determine are intended to be used for purposes that violate our terms of service, such as spamming.

As of June 30, 2012, we estimate user-misclassified accounts may have represented approximately 2.4 per cent of our worldwide MAUs and undesirable accounts may have represented approximately 1.5 per cent of our worldwide MAUs. We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the United States or Australia and higher in developing markets such as Indonesia and Turkey.

Facebook went on to note that its figures were merely estimates of how many accounts were fake. It apparently doesn't use an algorithm to sift through its users in search of dodgy accounts. Instead it creepily has "reviewers" looking for suspicious names and "inauthentic" behaviour on the site.

Meanwhile, in the same 10-Q filing, Facebook made a timely comment by stating that the "loss of one or more of our key personnel, or our failure to attract and retain other highly qualified personnel in the future, could harm our business."

Rushing for the exits

All Things Digital reported overnight that no less than three key execs have quit Facebook over the last few days.

The company's director of platform partnerships, Ethan Beard, platform marketing director, Katie Mitic, and mobile platform marketing manager, Jonathan Matus, all handed in their resignations to Zuck.

Facebook shares closed down 4 per cent on Wall Street on Wednesday to $20.9 - which, fact fans, means that the network's value has been nearly halved since its Nasdaq debut in May with its $104bn price tag, or $38 a share IPO. ®

Boost IT visibility and business value

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?