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Wintel takes kicking from Apple, market share at all-time low

iPad whacks life out of PC founding fathers

Wintel's grip on the PC market has dropped to an all-time low due to the encroachment of Apple's seemingly unbeatable iPad.

Figures from industry box-counter Canalys show 73 per cent of the 108.7 million PCs - desktops, notebooks, netbooks and pads - sold worldwide in Q2 were running on Microsoft's OS and had Intel inside.

In the same period a year ago, the number of x86 machines containing Microsoft, Intel and AMD accounted for nearly 82 per cent of all PCs.

"The whole time that tablet sales are growing, Microsoft and Intel's market share is moving in the opposite direction because they don't have a foothold in that market," Tim Coulling, analyst at Canalys told The Channel.

The market watcher reckons Windows PC shipments continue to disappoint, as Ultrabooks have yet to hit the price points that could lure more shoppers to go for thin and light.

Punters may not be currently lapping up costly Ultrabooks or cheap notebooks but they still have a taste for fondleslabs, specifically those with an Apple shaped logo.

It was this demand for tablets that enabled Apple to put clear water between itself and the chasing pack of PC rivals on the global stage in the quarter.

The post-Jobsian empire retook the PC market crown after reporting unit sales growth of 59.6 per cent in a worldwide sector that grew 11.7 per cent.

Just slipping behind Apple, HP struggled to make headway in terms of shipment growth as unit sales slipped 11.3 per cent.

Canalys reckons HP's "sensible cost-saving decision" to marry its PC and printer divisions impacted numbers as it was focused on internal realignment.

Despite this, Canalys research indicates resellers are largely in favour of the deal when the biz stabilises and momentum builds.

Only Lenovo in third – the fastest growing of all the traditional PC players – came closest to matching Apple's unit growth, with sales up 27 per cent.

Fourth placed Acer is clearly in recovery mode and grew 4.3 per cent while Dell was down 10.9 per cent.

Total tablet shipments worldwide grew 75 per cent to 24 million units, or 22 per cent of all computers shipped in the three months. Apple grew 84 per cent to bag more than 70 per cent (17m units) market share for tablets.

"The [tablet] market is going well, especially if you are Apple," Coulling said.

Other vendors had a better showing in fondleslabs, with second-placed Samsung shipping 1.9 million units in Q2, up 121 per cent on a year ago, and third-placed Asus pushing out 900,000 tablets, up 129 per cent. ®

Anonymous Coward

Re: Be realistic

@LarsG: "The purchase of iPads are not instead of a PC, it's to compliment the PC. So this story really makes no sense at all."

It makes perfect sense - it's the only reason they are selling in such large numbers. The reason it doesn't make sense to most techies is that they realise a PC and a tablet are both computers and we try put them in the same class. But to the general public, a tablet is an appliance. Have you seen the primitive uses most PCs are put to? Browsing the Internet, basic communication (think FaceBook, email, etc), and media to some extent. But the pain of setting up and maintaining a general-purpose computer for your average user is enormous.

The iPad was designed to be an appliance. It's practically always-on, provides instant, finger-tip access to common uses, requires no learning/expertise, makes no technical demands on the user ("do you trust this source? ...are you sure you want to download that? ...you have no Firewall installed ...there are 50,000 security updates ready to install, blah, blah).

For most people, this is a welcome relief from the need to own/operate a general-purpose computer. Make no mistake - for these people, the iPad is a replacement for a PC. Readers of sites like The Register might find it hard to relate to that, but we're a small minority of the marketplace.

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Toys

Those dismissing them as toys are missing the point. A huge chunk of domestic PCs are being used for nothing more than iPads are.

In these cases they are replacements.

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I've got say this is bulls***

Its like saying buying a caravan is causing house sales to fall!! simple fact they compliment each other..

People are deciding not to replace PC's with Tablets - Tablets are simply being seen as an accessory to be used in conjunction with PC's. So its not a fact that Wintels market share is dipping, its just that people have limited budgets and rather than replacing PC's they consider adequate, they are deciding an tablet-accessory would be more beneficial.

Get a grip!

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PCs vs iPads

It's not really valid to say that pad sales equals a loss of PC sales. They are somewhat different devices, and it's not a zero sum game.

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Re: I've got say this is bulls***

Yes it will replace a PC for many users. How many people do you know who only use their PC for email, Facebook, Youtube, Netflix, Pandora and simple games? This type of consumer who bought PCs before the tablet craze are now buying Ipads because for them it IS a PC replacement. Plus it's shiny. And all their friends have one so they want one too.

It's also likely that these figures reflect those who have a PC from 2007 or earlier are buying tablets instead of upgrading their PC.

Let's face it most PC users are not power users so the limitations of tablets aren't a factor. The fact that Ipads are "trendy and hip" are another reason it outsells all other tablets.

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