Feeds

Oracle cans IBM attack ad after ticking off from watchdog

Big Blue shed big blue tears

Secure remote control for conventional and virtual desktops

Oracle has pulled an attack advert that claimed its Exadata system is twenty times faster than IBM Power systems - because it isn't, and an advertising watchdog wasn't impressed.

The ad compared an IBM Power system database performance at a European retailer with the same databases running on Exadata. The retailer found they ran twenty times faster. Oracle than extrapolated that specific case to boast that, for any application, Exadata systems ran twenty times faster than Big Blue's Power systems.

The claims appeared in full-page ads run in the Wall Street Journal, and also on its web site.

Oracle Exadata attack ad text

Oracle Exadata ad text

The image above shows the attack ad text from a cached copy of Oracle's website. Our search term is highlighted in yellow.

Now Oracle is red-faced because the National Advertising Division (NAD), of the US Advertising Self-Regulatory Council, has got it by the nads: the watchdog demanded "that Oracle Corporation discontinue certain comparative product-performance claims for the company’s Exadata database machines, following a challenge by International Business Machines Corporation".

Oracle has discontinued the publicity campaign. NAD considered that the advert implies all Oracle Exadata systems are twenty times faster than IBM's rival product line, a claim Oracle couldn't prove. That was IBM's position, and Oracle disagreed. NAD found in Big Blue's favour.

Oracle stated it was "disappointed with the NAD’s decision in this matter, which it believes is unduly broad and will severely limit the ability to run truthful comparative advertising, not only for Oracle but for others in the commercial hardware and software industry”. It will appeal NAD's decision to the US National Advertising Review Board. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ellison: Sparc M7 is Oracle's most important silicon EVER
'Acceleration engines' key to performance, security, Larry says
Linux? Bah! Red Hat has its eye on the CLOUD – and it wants to own it
CEO says it will be 'undisputed leader' in enterprise cloud tech
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Hey, what's a STORAGE company doing working on Internet-of-Cars?
Boo - it's not a terabyte car, it's just predictive maintenance and that
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.