Feeds

Oracle cans IBM attack ad after ticking off from watchdog

Big Blue shed big blue tears

Beginner's guide to SSL certificates

Oracle has pulled an attack advert that claimed its Exadata system is twenty times faster than IBM Power systems - because it isn't, and an advertising watchdog wasn't impressed.

The ad compared an IBM Power system database performance at a European retailer with the same databases running on Exadata. The retailer found they ran twenty times faster. Oracle than extrapolated that specific case to boast that, for any application, Exadata systems ran twenty times faster than Big Blue's Power systems.

The claims appeared in full-page ads run in the Wall Street Journal, and also on its web site.

Oracle Exadata attack ad text

Oracle Exadata ad text

The image above shows the attack ad text from a cached copy of Oracle's website. Our search term is highlighted in yellow.

Now Oracle is red-faced because the National Advertising Division (NAD), of the US Advertising Self-Regulatory Council, has got it by the nads: the watchdog demanded "that Oracle Corporation discontinue certain comparative product-performance claims for the company’s Exadata database machines, following a challenge by International Business Machines Corporation".

Oracle has discontinued the publicity campaign. NAD considered that the advert implies all Oracle Exadata systems are twenty times faster than IBM's rival product line, a claim Oracle couldn't prove. That was IBM's position, and Oracle disagreed. NAD found in Big Blue's favour.

Oracle stated it was "disappointed with the NAD’s decision in this matter, which it believes is unduly broad and will severely limit the ability to run truthful comparative advertising, not only for Oracle but for others in the commercial hardware and software industry”. It will appeal NAD's decision to the US National Advertising Review Board. ®

Remote control for virtualized desktops

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
Turnbull should spare us all airline-magazine-grade cloud hype
Box-hugger is not a dirty word, Minister. Box-huggers make the cloud WORK
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
Do you spend ages wasting time because of a bulging rack?
No more cloud-latency tea breaks for you, users! Get a load of THIS
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.