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Mobile customers now consume double the amount of data than they did last year, says Three.

The operator's contract customers now use an average of 1.1GB a month, compared to the 450MB they gobbled up this time last year. The culprits of high data use are unsurprisingly top-end smartphone users, who swallow roughly 1.5GB a month.

Of course, Three is quick to highlight that this is significantly more than the 1GB allowances most of its competitors offer on their respective data plans.

Then again, Three's unlimited data plan does give customers incentive to use their mobile internet more and be less conservative with their Wi-Fi management, so we'll take these figures with a pinch of salt when it comes to comparison.

As apps grow in size – if only to offer higher resolution graphics – and a greater number of mobile services become available, an increase in data use is probably inevitable. Just saying. ®

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