Sony delays micro-PS3 and colours current crop
Hue what?
Sony has its hands full with PlayStation this week, discussing its top-loading PS3 release and unveiling three 'limited edition' PlayStation 3s, now available in current design with red, silver and white casing.
The Japanese firm confirmed the existence of a forthcoming third-gen PS3 model, although quashed rumours it would be revealed at Gamescom in August, citing PS3 stock shortage as reasons for delay, VG247 reports.
Meanwhile three new PlayStation colours - Scarlet Red, Satin Silver and Classic White - are available in-store across Europe, according to the PlayStation blog.
We'd already reported the rosy PS3 was on its way earlier this year, and GameStop has offered the white one for a while, so the three new flavours are hardly wowingly fresh.
Still, with Sony confirming the top-loading PS3 will not be launched at Gamescom, the new hues could be incentive for colour-coordinated punters to splash out on a new console. ®
COMMENTS
Re: Say what?
I did misinterpret the original post, but I think the article is better for it.
A colleague asked me "what's an Ottoman?".
I said "It's an amphibious, river-dwelling mammal, dude!"
Re: Say what?
Claret is a red that's not scarlet. Although it is 87.5% scarlet...
Marketing
Flash back to a marketing meeting one week ago:
"Quick! We've badly managed expectations and people think we're announcing a new product"
"Erm, I've got a can of spray paint.. Surely that won't be enough to fool 'em though?"
"No, we can't be that blatant, they'll never fall for that..."
"Hmmm..."
Re: Sad
What happens is over time they realise ways to reduce the cost of the device through improved chip production techniques or merging lots of discrete ICs into one. Doing so lowers the asking price of the console while increasing the profit margin too.
To ensure it sells they have to pull out all the "gimmick", colour is just one of those tricks.
Sad
I do struggle to see why offering the product in a different colour would somehow encourage somebody who wasn't already going to buy the console to buy it. Although given that they all do this, presumably its proven to work. "I don't think I will buy a new PS, I'll just wait until the next gen box comes out..... Ohh it comes in Scarlet blue now? Well why didn't you say! I'll take 10."
