Feeds

O2 attempts to muscle in on voucher biz with SME freebie scheme

You get ads, we get the simple joy of being your friends

Build a business case: developing custom apps

O2 is opening its Priority Moments service to any business with an O2 phone, letting one-man-bands offer vouchers to O2 customers just like the big boys can.

Small businesses, who've not yet ventured into Groupon or Vouchercloud or who just fancy broadening their options, can now use O2's Priority Moments for some free advertising as long as they've got an O2 connection and are prepared to do business in the physical world.

Franchises and chains are excluded; they'll have to cough up for their ads like a proper business, but the smallest of companies can create voucher-based offers assuming they've got (or are prepared to buy) an O2 connection of any kind. Cheapo consumer tariffs are fine, even prepaid SIMs, though O2 reserves the right to reject anyone it considers to be spamming.

Assuming that's not the intention the business can submit vouchers through a process O2 reckons will take less than five minutes, and have them available to Priority Moments' users within 24 hours. Redemptions are capped at 500 - the business can specify fewer, but the cap is intended to bring business back to the portal regularly to tweak their promotion. O2 wants a relationship in exchange for the ads.

O2 is making much of its portal, claiming it outperforms those available from Vouchercloud and Groupon, though vouchers submitted to Priority Moments can only be used by O2 customers.

Vouchers are the flavour of the month right now, with schemes proliferating all over and everyone trying to grab some space at the table before the inevitable consolidation. Priority Moments is only half of O2's voucher business - it also has O2 More, an opt-in scheme which pushes vouchers out to customers based on their demographic and/or location.

Priority Moments is mainly a group-buying scheme, similar to Groupon's model, but the Local side is more like Vouchercloud's approach. Vouchercloud is now predominantly owned by Vodafone, and offers free vouchers for users and businesses, while trying to make money by offering access to particularly-choice offers to those buying "premium" subscriptions.

O2 reckons that by limiting the offer to small businesses, and requiring them to have some sort of O2 connection, they can fund the service as a promotional vehicle for O2, particularly as it tries to take the brand beyond telephony into more-profitable industries. Being free will help build up a customer base, but at some point someone will have to pay for something. In the meantime those prepared to trawl for vouchers should enjoy even more deals than ever. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.