Feeds

O2 attempts to muscle in on voucher biz with SME freebie scheme

You get ads, we get the simple joy of being your friends

The essential guide to IT transformation

O2 is opening its Priority Moments service to any business with an O2 phone, letting one-man-bands offer vouchers to O2 customers just like the big boys can.

Small businesses, who've not yet ventured into Groupon or Vouchercloud or who just fancy broadening their options, can now use O2's Priority Moments for some free advertising as long as they've got an O2 connection and are prepared to do business in the physical world.

Franchises and chains are excluded; they'll have to cough up for their ads like a proper business, but the smallest of companies can create voucher-based offers assuming they've got (or are prepared to buy) an O2 connection of any kind. Cheapo consumer tariffs are fine, even prepaid SIMs, though O2 reserves the right to reject anyone it considers to be spamming.

Assuming that's not the intention the business can submit vouchers through a process O2 reckons will take less than five minutes, and have them available to Priority Moments' users within 24 hours. Redemptions are capped at 500 - the business can specify fewer, but the cap is intended to bring business back to the portal regularly to tweak their promotion. O2 wants a relationship in exchange for the ads.

O2 is making much of its portal, claiming it outperforms those available from Vouchercloud and Groupon, though vouchers submitted to Priority Moments can only be used by O2 customers.

Vouchers are the flavour of the month right now, with schemes proliferating all over and everyone trying to grab some space at the table before the inevitable consolidation. Priority Moments is only half of O2's voucher business - it also has O2 More, an opt-in scheme which pushes vouchers out to customers based on their demographic and/or location.

Priority Moments is mainly a group-buying scheme, similar to Groupon's model, but the Local side is more like Vouchercloud's approach. Vouchercloud is now predominantly owned by Vodafone, and offers free vouchers for users and businesses, while trying to make money by offering access to particularly-choice offers to those buying "premium" subscriptions.

O2 reckons that by limiting the offer to small businesses, and requiring them to have some sort of O2 connection, they can fund the service as a promotional vehicle for O2, particularly as it tries to take the brand beyond telephony into more-profitable industries. Being free will help build up a customer base, but at some point someone will have to pay for something. In the meantime those prepared to trawl for vouchers should enjoy even more deals than ever. ®

Next gen security for virtualised datacentres

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?