Feeds

EMC's creepy challenge: Give Big Data a 'human face'

A bog reader coffee table book to explain what on Earth is it

Protecting against web application threats using SSL

EMC is sponsoring a photo-journalism project called "The Human Face of Big Data", which will spread 100 "leading photographers" across 30 countries to document the collection and use of data.

In a few months' time, the project will culminate in the publication of a coffee table book and iPad app containing the best of the snaps. The aim, according to the project's organisers, is to soften and "humanise" Big Data - the rather cold buzzword for hoarding as much data as possible and throwing software at it to find the diamonds in the rough.

The scheme is being organised by photographer Rick Smolan, who has created other "Day In The Life" projects through his company Against All Odds Productions.

IKEA commissioned similar "Day in the life" projects from Smolan documenting the domestic lives of Americans and Brits, each project respectively ending up in a glossy coffee-table books called America at Home and UK at Home. UK at Home was bundled up with a foreword from Paul McCartney and likely has pride of place in many a Blighty toilet. EMC is probably looking for the same sort of result with the upcoming publication of the Big Data book of glossy snapshots – which EMC has said it "expects to be a national best seller" – as well as an iPad app.

The book and mobe app are expected to be released "this autumn", although EMC wouldn't be more specific than that. There is a full nine-minute video about it here, or you can just wait for the book...

EMC's head marketeer Jeremy Burton tweeted:

Big Data day tweet

EMC appeared to be intending to showcase it at its EMC Forum at the end of this month in Sydney but there is nothing in the main agenda about it. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
Seagate's triple-headed Cerberus could SAVE the DISK WORLD
... and possibly bring us even more HAMR time. Yay!
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.