Feeds

EMC's creepy challenge: Give Big Data a 'human face'

A bog reader coffee table book to explain what on Earth is it

Top 5 reasons to deploy VMware with Tegile

EMC is sponsoring a photo-journalism project called "The Human Face of Big Data", which will spread 100 "leading photographers" across 30 countries to document the collection and use of data.

In a few months' time, the project will culminate in the publication of a coffee table book and iPad app containing the best of the snaps. The aim, according to the project's organisers, is to soften and "humanise" Big Data - the rather cold buzzword for hoarding as much data as possible and throwing software at it to find the diamonds in the rough.

The scheme is being organised by photographer Rick Smolan, who has created other "Day In The Life" projects through his company Against All Odds Productions.

IKEA commissioned similar "Day in the life" projects from Smolan documenting the domestic lives of Americans and Brits, each project respectively ending up in a glossy coffee-table books called America at Home and UK at Home. UK at Home was bundled up with a foreword from Paul McCartney and likely has pride of place in many a Blighty toilet. EMC is probably looking for the same sort of result with the upcoming publication of the Big Data book of glossy snapshots – which EMC has said it "expects to be a national best seller" – as well as an iPad app.

The book and mobe app are expected to be released "this autumn", although EMC wouldn't be more specific than that. There is a full nine-minute video about it here, or you can just wait for the book...

EMC's head marketeer Jeremy Burton tweeted:

Big Data day tweet

EMC appeared to be intending to showcase it at its EMC Forum at the end of this month in Sydney but there is nothing in the main agenda about it. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ellison: Sparc M7 is Oracle's most important silicon EVER
'Acceleration engines' key to performance, security, Larry says
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Lenovo to finish $2.1bn IBM x86 server gobble in October
A lighter snack than expected – but what's a few $100m between friends, eh?
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Hey, what's a STORAGE company doing working on Internet-of-Cars?
Boo - it's not a terabyte car, it's just predictive maintenance and that
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.