Feeds

Amazon to bash down Google, Apple with SIX new tablets - report

All sorts of sizes to fight off Galaxy, iPad and new kid Windows 8 RT

The Power of One Brief: Top reasons to choose HP BladeSystem

Undeterred by the stumbling of Kindle Fire, Amazon is reported to be preparing even more tablets.

Amazon plans six tablets, ranging in size, but including the 10-inch form factor, which seem to go beyond purely e-reading, Reuters claims.

Its report suggests the tablets will be tied into Amazon’s market, helping it sell more stock from its online warehouse.

IDC in May reported sales of the Kindle Fire had tumbled following strong initial success: the Kindle is now on 4 per cent of the US tablet market down from 16.8 per cent, pushing Amazon’s reader behind Apple's iPad and the Android-powered Samsung Galaxy units.

The analyst said that Samsung had taken advantage of people falling out of love with the Kindle Fire, with an upswing in Galaxy slab sales.

IDC added that the problem for Amazon, and others, was that their tablets were priced too high.

Currently, the Kindle Fire sells for $199 and comes with a 7-inch display, 8GB storage, Wi-Fi and the ability to view and surf the web, send and receive email and – yes – buy and read books from the Amazon store.

Reports of the new Kindles arrive against the backdrop of Microsoft's expected October release of Windows 8 RT tablets – including e-readers – which will run on the ARM chip set.

Microsoft has kept its Windows RT plans close to its chest, but executives have let slip a reader running this touch-friendly version of Windows 8 is coming.

Amazon, meanwhile, appears to have managed to poach a few execs from Microsoft’s Windows Phone team over the past few months. At least one is working on product management for the Kindle software on first- and third-party devices. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.