Feeds

Microsoft hires former Hillary Clinton adviser as top strategist

His mission: Put lipstick on Bing

The essential guide to IT transformation

Microsoft is a company that divides opinion, which may explain why it has hired Mark Penn, a political strategist and pollster who served as senior strategist for Hillary Clinton's 2008 presidential campaign, as its new corporate VP for strategic and special projects.

"Mark has an incredible background in research, demographics, marketing and positioning and a proven history in developing unique insights that drive success," Microsoft CEO Steve Ballmer said via press release. "With a strong set of products and an exciting pipeline for the next year, Mark's experience and out-of-the-box thinking will help us more effectively reach new consumers and grow market share."

The Wall Street Journal reports that Penn is charged with assembling a "SWAT team" of spin doctors strategists to massage Redmond's messaging, particularly in the area of consumer products.

Job One for Penn is the unenviable task of boosting the market share of Microsoft's Bing search engine, the flagship property of the company's loss-making Online Services division, the Journal reports.

Since it launched in 2006, Online Services has been a veritable lodestone around Microsoft's neck. It has cost Redmond billions, yet its revenue pales in comparison to all the other divisions of the company, and Bing's share of the global search-engine market can't hold a candle to Google's.

Before taking the gig at Microsoft, Penn was CEO of the PR firm Burson-Marsteller, which has brought in former Bill Clinton speechwriter Donald Baer to replace him.

Penn is also the CEO of polling firm Penn Schoen Berland, and coauthor of Microtrends: The Small Forces Behind Tomorrow's Big Changes, the bestselling book about "the impact of small groups in politics, business and social change."

"I'm looking forward to applying my diverse skills and experience to some of the biggest new challenges in technology today, and there is no better place to do that than Microsoft," Penn beamed in Microsoft's press release.

He has his work cut out for him. His client failed to nab the Democratic presidential nomination in 2008, and she was powerhouse Hillary Clinton. Now he's working for Steve Ballmer. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.