Feeds

WinPho to eke out 4% of US smartphone biz

Windows 8 halo effect? What halo effect?

Reducing security risks from open source software

Nokia, the Windows Phone 8 upgrade and all the promotional hoopla surrounding Windows 8 will have a very small effect on the take-up of Microsoft's mobile OS this year, market watcher Strategy Analytics has forecast.

Focusing in the US, SA predicts that some 123m smartphones will ship Stateside during 2012, up from 102m in 2011. However, only 5m will be Windows Phone devices. Some 3.5m shipped last year.

Sure, that's still plenty of handsets, but it only gives Microsoft a mere 4.1 per cent of the mobile operating system market in the US. Last year, it had 3.4 per cent.

So, what SA describes as Microsoft's "determined push to crack the United States because it is the most valuable and influential smartphone market in the world" will yield Redmond a market share increase of less than a single percentage point - despite market-wide unit shipment growth in order of 20 per cent.

If it's to do better, Microsoft must "dramatically improve support for advanced technologies like multi-core chipsets, enhance the Marketplace app store, expand the number of phone models available from major partners like Nokia and Samsung, and consider reducing the licence fees it charges per unit to smartphone makers", SA advises.

We'd suggest that ensuring its OS' early adopters will be able to use the next major version without having to obtain a brand new handset might be a smart move for Microsoft too. If it's hoping to boost market share and shipment figures in the medium term by forcing its fans to buy new phones, that's not a strategy that's going to pay off in the longer term, we fear. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.