Feeds

WinPho to eke out 4% of US smartphone biz

Windows 8 halo effect? What halo effect?

Security for virtualized datacentres

Nokia, the Windows Phone 8 upgrade and all the promotional hoopla surrounding Windows 8 will have a very small effect on the take-up of Microsoft's mobile OS this year, market watcher Strategy Analytics has forecast.

Focusing in the US, SA predicts that some 123m smartphones will ship Stateside during 2012, up from 102m in 2011. However, only 5m will be Windows Phone devices. Some 3.5m shipped last year.

Sure, that's still plenty of handsets, but it only gives Microsoft a mere 4.1 per cent of the mobile operating system market in the US. Last year, it had 3.4 per cent.

So, what SA describes as Microsoft's "determined push to crack the United States because it is the most valuable and influential smartphone market in the world" will yield Redmond a market share increase of less than a single percentage point - despite market-wide unit shipment growth in order of 20 per cent.

If it's to do better, Microsoft must "dramatically improve support for advanced technologies like multi-core chipsets, enhance the Marketplace app store, expand the number of phone models available from major partners like Nokia and Samsung, and consider reducing the licence fees it charges per unit to smartphone makers", SA advises.

We'd suggest that ensuring its OS' early adopters will be able to use the next major version without having to obtain a brand new handset might be a smart move for Microsoft too. If it's hoping to boost market share and shipment figures in the medium term by forcing its fans to buy new phones, that's not a strategy that's going to pay off in the longer term, we fear. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.