Feeds

Intel CEO Otellini promises $699 ultrabooks by fall

140 svelte laptops in the pipeline, 40 'touch-enabled'

Internet Security Threat Report 2014

Despite relatively slow initial sales of the thin and light laptops that his company is making such a huge bet on, Intel headman Paul Otellini remains bullish on ultrabooks, and is confident that $699 versions of the svelte "reinvented PCs" will hit store shelves this fall.

"Ultrabooks continue to build momentum, and achieved our volume goals for the first half," Otellini told analysts and reporters in a conference call after Intel posted its Q2 2012 financial results on Tuesday – in apparent disagreement with some who feel ultrabook sales have so far been lackluster.

Otellini claims that there's a passel of fine ultrabooks in the works. "We are very pleased with the level of innovation and invention brought into this category," he said, "and we are now tracking over 140 Ivy Bridge–based designs in the pipeline."

Of those 140, he said, over 40 will be touch-enabled, and a dozen or so will be convertibles – machines with flippable displays that can function either as a tablet or a traditional clamshell laptop ultrabook.

"With visibility into this many designs," he said, "we are very confident that we will see $699 systems at retail this fall."

Otellini also said that the 140 designs will use different storage strategies to hit different price points. "Some of them are aiming at a premium segment with higher prices, using SSDs," he said, "and some of them are using these ultra-low-profile, high-capacity drives that are now becoming available, which gives you the capacity and the thinness at the same time, which I think is a nice way to hit lower price points."

The Intel president and CEO also offered the opinion that his company shouldn't trim its pricing structure more aggressively to stimulate demand for ultrabooks during this period of weak consumer spending – quite the contrary, in fact.

"What we're seeing is that in a time of tight consumer budgets, people buy quality," he said, "and they tend to buy the high end of the line – or reasonably high end of our product lines. You want something to last a few years, and that tends to give them a bit more assurance."

Otellini referred to that $699 price as being the "sweet spot" that would ignite ultrabook demand by the end of this year, a time when he said he was confident that ultrabooks would comprise 40 per cent of the laptop market.

While your Reg reporter waits to see if Otellini's optimism is justified, he'll continue to hack out stories on his original ultrabook, Apple's MacBook Air, which was first introduced in January 2008. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.