Feeds

Study: Users prefer Google+ over Facebook

For a ghost town, it's a nice place to visit

Intelligent flash storage arrays

Google+ is regularly derided as a "ghost town," but at least the spirits who haunt it are happy. According to a study from the American Customer Satisfaction Index (ACSI), the Chocolate Factory's fledgling social network scores top marks in customer satisfaction, leaving Facebook far behind.

According to ACSI's figures, Google+ tied Wikipedia with a score of 78 out of 100, leading the pack of all the social websites surveyed. By comparison, Facebook scored only a 61, which was actually 7.6 per cent lower than the previous year.

"Facebook's drop coincides with the release of its Timeline profile, a significant change to the look and organization of its pages," ACSI said in a statement. "Users complain that they cannot opt out of the new profile design."

ACSI attributes some of Google+'s high satisfaction marks to its ability to integrate Google services such as search, YouTube, and Gmail. It also calls out the "well liked" Google+ mobile app, which Google says now accounts for the majority of its social network's traffic.

"In addition," ACSI writes, "the Google+ social network is not inundated with the kind of advertising that seems to irritate many Facebook and other social media users."

Chart of social media satisfaction ratings from ACSI

Nobody may use Google+, but at least it's not Facebook

ACSI expanded its coverage of social sites only this year, so no satisfaction rating was available for Google+ for 2011.

Still, the survey results come hot on the heels of the latest figures from website analytics firm Compete, which show the number of unique visitors to Google+ growing 43 per cent from May to June.

Compete puts the network's total number of unique visitors at around 32 million per month, which doesn't quite jibe with Google's own, rather more optimistic figures: at the Google I/O conference this year, engineering veep Vic Gundotra said Google+ now has 250 million accounts, with 150 million active users per month and 75 million daily users.

Whichever numbers you believe, the ghosts of Google+ do seem to be rising from the dead a little more often than before. Just don't expect them to drag Facebook into its grave any time soon.

"It may seem odd that a company with more users than any other company in the world has such a low, and falling, level of customer satisfaction," ACSI writes. "But, paradoxically, Facebook's enormous user base also has created a certain degree of monopoly power."

In other words, it doesn't matter how unhappy Facebook users become, or how green the grass looks on the other side. Users will stick with it as long as it's just too much hassle to switch. ®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.