Feeds

Microsoft sells out of MSNBC.com, plans to open own news pipe

No more MSN, MSNBC, NBC alphabet soup confusion

Top three mobile application threats

Microsoft’s sold its stake in the 16-year online news venture it shared with US TV giant NBC.

NBC has bought out Microsoft’s half of MSNBC.com with the partnership dissolved so both companies can update their online offerings.

Financial terms have not been disclosed but the deal is reported to be worth £300m.

Microsoft is thought to have become frustrated by the terms of the partnership, which was forged in the dot-com glory days of 1996. The idea was to combine interactive news media with online delivery.

Bob Visse, general manager of MSN.com, told AP:

"Being limited to MSNBC.com content was problematic to us because we couldn't have the multiple news sources and the multiple perspectives that our users were telling us that they wanted."

Microsoft now preparing to launch its own news service this fall. Visse said. The software giant is copying AOL, in owning the content creators to provide material for its sites.

As for MSNBC.com, the news site will become part of a new division called NBC News Digital, NBC reports here, under the former president and chief executive of National Public Radio. MSNBC is being rebranded NBCNews.com.

MSNBC’s president and publisher Charlie Tillinghast is reported to have said NBC News would benefit from “proper brand alignment” between TV and web properties - NBCNews.com, MSNBC cable, msnbc.com Today show and Today.com.

Tillinghast, said: "We've had great success combining TV, desktop, mobile and iTV (Internet TV) where the value is greater than the sum of the parts … That requires both the brand alignment and product integration that is possible only with a wholly owned unit." ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.